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About the Role
The Manager, Data Engineering (Marketing) ensures regional marketing and customer data capabilities support better decisions, stronger engagement, and future global platform direction. This role manages regional engineering delivery for marketing and customer data platforms, translating business and analytics needs into scalable data capabilities.
Responsibilities
- Coordinate and deliver regional engineering priorities for marketing, customer, sales, and gameplay data, including implementation decisions, delivery quality, technical assurance, and risk escalation.
- Build, operate, and improve data pipelines and core data capabilities, supporting the transition toward shared global data platforms.
- Integrate and manage key datasets across game telemetry, account/identity, membership, commerce, CRM, and marketing systems.
- Ensure customer, player-level, and account-related data is consistent, usable, and accessible for analytics, CRM, lifecycle, membership, and campaign engagement use cases.
- Ensure data engineering delivery adheres to data protection, security, secure coding, and regulatory requirements, collaborating with Privacy, Security, Legal, and Compliance teams.
- Identify technical debt and limitations in existing data or backend systems, and support practical improvements for scalability, maintainability, integration, and alignment with shared platform direction.
- Lead and manage a Data Engineering team, providing coaching, prioritization, performance guidance, and technical leadership.
- Establish consistent documentation practices across the Data Engineering team, including technical documentation, operational runbooks, and data flow definitions.
- Promote lean, efficient ways of working through automation, AI tools, clear prioritization, and practical delivery practices.
Requirements
- Significant hands-on experience in software and data engineering, including backend systems, data platforms, pipelines, APIs, and integration work across batch and real-time processing.
- Experience leading engineers or small technical teams, including coaching, prioritization, and delivery guidance.
- Cloud platform experience across Google Cloud, AWS, or Azure.
- Strong programming capability in languages such as Golang, Python, or Java.
- Ability to design data systems that align with shared platforms, standards, and integration patterns.
- Ability to operate in ambiguous, evolving environments with a structured, composed, and delivery-focused approach.
- Ability to balance technical quality, business priorities, stakeholder needs, and delivery constraints while influencing technical, business, regional, and global teams.
- Experience working with legacy systems, existing backend environments, or complex system dependencies without disrupting business operations.
- Exposure to CRM, lifecycle communication, membership/loyalty, commerce, or marketing data use cases.
- Experience coordinating cross-functional technical projects or delivery initiatives.
Skills
- Data Engineering
- Backend Systems
- Data Platforms
- Pipelines
- APIs
- Integration
- Batch Processing
- Real-time Processing
- Team Leadership
- Coaching
- Prioritization
- Delivery Guidance
- Google Cloud
- AWS
- Azure
- Golang
- Python
- Java
- Data System Design
- Legacy Systems
- CRM
- Marketing Data
Experience Level
- Manager
About the Company
- Square Enix is a leading publisher of entertainment content, known for creating iconic worlds, characters, and stories that connect with players around the world.
- Purpose: Creating New Worlds with Boundless Imagination to Enhance People’s Lives.
- Values: Deliver Unforgettable Experiences, Embrace Challenges, Act Swiftly, Stronger Together, Continuously Evolve, Cultivate Integrity.