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About the Role

VML Health is seeking a Strategist to support Directors/Group Directors in identifying insights, developing competitive analyses, and writing tactical briefs. This role requires a collaborative individual with strong analytical and communication skills, a passion for healthcare marketing, and a desire to learn and grow.

Responsibilities

• Develop insight deep dives and initiate research projects.
• Manage research project logistics.
• Craft research proposals, screeners, and discussion guides.
• Analyze research findings, summarize insights, and identify implications.
• Analyze category or competitive dynamics, including drivers/barriers and competitor advantages/disadvantages.
• Develop customer journeys and identify pain points and customer needs.
• Craft insight statements based on qualitative and quantitative research.
• Develop an understanding of positioning fundamentals and formulate positioning statements.
• Draft background briefing documents and tactical briefs.
• Learn the creative brief development process.
• Participate in creative review meetings and provide feedback to creatives.
• Review creative assets for alignment with the brief.
• Assist in developing proposals, pre-reads, and workshop materials.
• Coordinate logistics and note-taking for proposals, pre-reads, and workshops.
• Compile desk research and competitive audits.
• Coordinate market research.
• Participate in pitch meetings.
• Develop storytelling materials for pitch meetings.

Requirements

• 1+ years of experience in market research, strategic planning, or a related field, preferably within the healthcare industry.
• Demonstrated analytical and problem-solving skills, with the ability to synthesize complex information and develop actionable insights.
• Experience in conducting secondary research, analyzing data, and developing presentations and reports.
• Excellent written and verbal communication skills, including the ability to present information clearly and persuasively.
• Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel, for creating presentations and analyzing data.
• A collaborative and team-oriented approach to work, with the ability to work effectively with cross-functional teams.
• A proactive and self-motivated work style, with the ability to manage multiple tasks and meet deadlines efficiently.

Skills

• Analytical thinking
• Problem-solving
• Synthesizing complex information
• Developing actionable insights
• Secondary research
• Data analysis
• Presentation development
• Report development
• Written communication
• Verbal communication
• Persuasive communication
• Microsoft Office Suite proficiency (PowerPoint, Excel)
• Collaboration
• Teamwork
• Cross-functional team collaboration
• Proactive work style
• Self-motivation
• Task management
• Time management

Location

• Remote
• Hybrid

Work Type

• Hybrid

Experience Level

• 1+ years of experience

Salary/Compensations

• $45,000—$100,000 USD

Benefits

• Group health coverage options (medical, dental, vision)
• Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution)
• Variety of paid time off offerings
• Real-time feedback culture
• Growth-oriented mindset
• Training opportunities through VML and WPP

About the Company

• VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.
• VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
• In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions.
• VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
• VML is part of WPP, the trusted growth partner for the world's leading brands.
• Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
• VML HEALTH is a global healthcare agency that partners with healthcare clients across a broad definition of health, from high science to wellness and everything in between.
• VML Health operates fluidly within the VML agency, as a core group of health specialists (a ‘vertical’) that has the benefit of autonomy in management, but with support of non-health expertise.
• At the heart of health is the story of life – all the highs and lows, ambitions, and possibilities.
• Our purpose is to bridge this gap, bringing people closer to life and all its meaning.
• We gain a deeper understanding of Healthcare Professionals’ and patients’ needs, behaviors and lived experiences through what we call ‘radical empathy’.
• VML Health creates connected brands that get to the heart, bringing people closer to the lives they want to live.

Equal Opportunity

• WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
• We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.