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About the Role

We are seeking a Business Director to lead and grow a portfolio of key client relationships, acting as a senior, trusted partner to major brands and rights holders in sport. This role focuses on client leadership, building deep relationships, understanding client ambitions, and identifying opportunities to add value. The Business Director will set client vision, ensure exceptional service and work quality, and foster strong partnerships between clients and agency teams. Ultimate responsibility lies in the health and growth of the client portfolio, including relationships, satisfaction, revenue, profitability, and partnership quality. This is a proactive role requiring anticipation of client needs and bringing ideas and solutions to the table. The Business Director will also play a leadership role within Client Services and the agency, setting high standards for client leadership, commercial thinking, communication, and proactivity. The role involves unlocking growth within existing relationships and contributing to new business efforts, requiring a commercial and entrepreneurial mindset.

Responsibilities

Lead and grow a portfolio of key client relationships.
Act as a senior, trusted partner to major brands and rights holders in sport.
Build deep relationships with senior stakeholders.
Understand client businesses and ambitions.
Anticipate client needs and identify opportunities for added value.
Set the vision and ambition for clients.
Ensure exceptional standards of thinking, service, and work delivery.
Bring together strategy, editorial, creative, and production expertise.
Create strong partnerships between clients and agency teams.
Take ultimate responsibility for the health and growth of the client portfolio.
Drive revenue growth, profitability, and quality of agency partnership.
Proactively identify client needs, challenges, and opportunities.
Bring ideas, opportunities, and solutions to the table.
Play an important leadership role within Client Services and the wider agency.
Lead by example, setting pace and high standards for client leadership, commercial thinking, communication, and proactivity.
Unlock growth within existing relationships.
Play a pivotal role in new business efforts.
Develop compelling propositions and turn client relationships into longer-term partnerships.
Discuss client business priorities with CMOs.
Challenge briefs with the Strategy team.
Review creative ideas.
Identify new opportunities for the agency.

Requirements

Building trusted relationships with senior clients, becoming a valued partner.
Growing client relationships with a proven track record of identifying, shaping, and converting new opportunities.
Being proactive, anticipating client needs, challenges, and opportunities before they become briefs.
Setting exceptionally high standards for client service, strategic thinking, and work quality.
Understanding clients’ businesses, their commercial objectives, audiences, and wider organizational priorities.
Providing senior counsel, bringing confidence, perspective, and constructive challenge to client conversations.
Connecting the dots, spotting opportunities across different briefs, teams, channels, and areas of a client’s business.
Commercial leadership, taking ownership of revenue, profitability, forecasting, and the overall commercial health of accounts.
A passion for and belief in the power of sport is mandatory.
Experience in an ambitious, independent, and fast-moving agency environment.
Experience working with major sporting brands.
Belief that excellent client service means being proactive, challenging, and commercially minded.
A natural inclination to think "what’s next?" and seek ways to strengthen client partnerships.
A healthy dose of positivity and appreciation for scenario planning.
Passion for how the industry can positively affect change around sustainability and DE&I.
Belief in the potential of women’s sport.

Skills

Client leadership
Relationship building
Strategic thinking
Commercial acumen
Proactivity
Communication
Problem-solving
Opportunity identification
New business development
Team collaboration

Location

Hybrid

Work Type

Hybrid working
Flexible working hours

Experience Level

Senior

Benefits

23 days holiday (+ additional 1 day for each year of service capped at 5)
Private health insurance
Employee Assistance Programme
1 x paid Wellness Day
1 x paid Volunteering Day
Your birthday off
Agency Christmas close down
Paid 4-week sabbatical after 5 years’ service
Bike2Work scheme
Training and development budget
Enhanced family leave policies
Referral awards
Onsite gym
Regular company socials

About the Company

50 Sport is The Sports Entertainment Agency.
We build and grow social communities, deliver entertainment-led creative campaigns, and drive sponsorship value; connecting fans, brands, and rights holders worldwide.
We unite sport, entertainment, and culture through industry-leading creativity, social media, strategy, and performance.
Our clients include Scuderia Ferrari F1 Team, FIFA World Cup 2026, FIFA Club World Cup 2025, Prime Video Sport, Jim Beam, and Qatar Airways.

Equal Opportunity

We recognise the importance and power of diversity within our business and, as such, we ensure that our people processes are fair, transparent and promote equality of opportunity for all candidates.
We do not discriminate based upon the grounds of gender, gender identity or expression, pregnancy, marital status, age, race, colour, ethnic background, nationality, disability, sexual orientation, religion, religious or similar belief.
Every individual will be treated with respect.
We are committed to providing reasonable accommodations for candidates in our recruiting process.
If you need any assistance or accommodations due to a disability, please let us know.