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About the Role
Wise is seeking a growth leader to own the expansion of its Canadian market, focusing on new customer acquisition and contribution margin. This role involves defining the go-to-market strategy, collaborating with global teams on campaign execution, and acting as the voice of the Canadian customer to shape product development.
Responsibilities
- Define the go-to-market strategy for Wise in Canada, including messaging, positioning, channel mix, and budget allocation.
- Own new customer acquisition and contribution margin growth for the Canadian market.
- Build and maintain a deep understanding of the Canadian customer and competitive landscape.
- Work closely with channel leads based in London on campaign execution and optimization across the funnel.
- Partner with Regional Growth and Product teams on new features and promotions that support Canadian growth.
- Represent the interests of Canadian customers, capturing and feeding insights back to the Regional Product team for product improvements.
- Review, challenge, and add value to channel leads' plans and performance.
- Become an expert in selling the product – understand the customer, their objections, and what actually converts.
- Bring that expertise back into planning, positioning, and channel strategy.
Requirements
- Data-driven with an understanding of unit economics, payback period, and opportunity sizing for budget and channel decisions.
- Experience running geo tests, A/B tests, and other incrementality experiments, partnering with Marketing Analytics and Marketing Science teams on test design.
- Experience owning a marketing budget and being accountable for its return.
- Influential leader capable of cross-functional collaboration across regional and global teams without direct authority.
- Clear and persuasive communication skills with both regional and global stakeholders.
- Entrepreneurial and self-directed, comfortable operating in a matrix organization with ambiguity and competing priorities.
- Previous experience working alongside Product.
- Sufficient experience across acquisition channels to review, challenge, and improve the work of channel specialists.
Skills
- Go-to-market strategy
- Customer acquisition
- Contribution margin growth
- Market analysis
- Competitive analysis
- Campaign execution
- Campaign optimization
- Product development
- Customer insights
- Channel strategy
- Budget management
- Data analysis
- A/B testing
- Incrementality experiments
- Cross-functional collaboration
- Stakeholder management
- Communication
- Entrepreneurship
- Adaptability
- Product marketing
Location
- Canada
Work Type
- Hybrid
Experience Level
- Senior
Salary/Compensations
- USD 139000 - USD 191000
Benefits
- Benefits in our Austin location
About the Company
- Wise is a global technology company building the best way to move and manage the world’s money.
- Wise is on a mission to make people's and businesses' lives easier and save them money when sending money internationally, spending abroad, or making and receiving international payments.
- Wise is creating an entirely new network for the world's money.
Equal Opportunity
- Wise believes teams are strongest when they are diverse, equitable and inclusive.
- Wise has a truly international team and celebrates its differences.
- Inclusive teams help Wise live its values and ensure every Wiser feels respected, empowered to contribute towards its mission and able to progress in their careers.