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About the Role
As the Senior Product Marketing Manager for Agreement Manager, you will own the go-to-market strategy, positioning, and adoption for a foundational feature of Docusign's Intelligent Agreement Management (IAM) platform. You will serve as the primary Subject Matter Expert (SME) on customer challenges and Docusign's value proposition, identifying priority use cases and improving user adoption. You will provide field teams with insights and resources to close enterprise deals and expand platform adoption.
Responsibilities
- Own the end-to-end value proposition, differentiated messaging, and customer-facing narrative for Agreement Manager.
- Drive cross-functional GTM launches for new Agreement Manager capabilities, creating product BOM and ensuring operational alignment.
- Partner with Sales Enablement to equip global field and partner teams with necessary resources.
- Uncover customer usage insights and persona pain points to optimize the buyer journey and feed user feedback into the Product Management roadmap.
- Partner with Growth and Field Marketing to build integrated acquisition, cross-sell, and upsell campaigns.
- Serve as a core subject matter expert, crafting narratives and delivering presentations for various events.
Requirements
- 8+ years of product marketing experience in the B2B SaaS space.
- Proven track record of managing high-growth products or platform portfolios.
- Experience building and executing cross-functional go-to-market strategies.
- Experience creating product launch bills of materials (BOM).
- Experience with sales enablement frameworks for enterprise revenue teams.
- Experience using data for customer insights and recommendations.
- Experience simplifying complex, technical topics for non-technical audiences.
- MBA from top tier school or work equivalent (Preferred).
- Deep familiarity with AI (Preferred).
- Continuous learner who actively seeks out new knowledge (Preferred).
- Agile team player who thrives in dynamic environments (Preferred).
- High-ownership mindset with a proven ability to drive projects from concept to completion with minimal direction (Preferred).
- Must be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.
- Not eligible for employment in Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.
Skills
- Product Marketing
- B2B SaaS
- Go-to-Market Strategy
- Product Launch
- Sales Enablement
- Data Analysis
- Customer Insights
- AI
Location
- Hybrid
Work Type
- Hybrid
Experience Level
- Senior
- 8+ years
Education Level
- Bachelor's degree or equivalent practical experience
- MBA from top tier school or work equivalent (Preferred)
Salary/Compensations
- California: $146,400.00 - $235,375.00 base salary
- Illinois, Colorado, Massachusetts and Minnesota: $140,100.00 - $197,925.00 base salary
- Washington, Maryland, New Jersey and New York (including NYC metro area): $140,100.00 - $206,775.00 base salary
Benefits
- Bonus: Sales personnel are eligible for variable incentive pay; Non-Sales roles are eligible for a company bonus plan.
- Stock: Eligible to receive Restricted Stock Units (RSUs).
- Paid Time Off: earned time off, as well as paid company holidays based on region.
- Paid Parental Leave: up to six months off with your child.
- Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one.
- Retirement Plans: select retirement and pension programs with potential for employer contributions.
- Learning and Development: options for coaching, online courses and education reimbursements.
- Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events.
About the Company
- Docusign brings agreements to life, with over 1.5 million customers and more than a billion people in over 180 countries using their solutions.
- Their Intelligent Agreement Management platform helps companies create, commit, and manage agreements.
- Docusign is the #1 company in e-signature and contract lifecycle management (CLM).
Equal Opportunity
- Docusign is committed to building trust and making the world more agreeable for employees, customers, and communities.
- Every team member has an equal opportunity to succeed, be heard, exchange ideas openly, build relationships, and do the work of their life.
- Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in job application procedures.
- Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach.
- Will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.