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About the Role
Develops and executes integrated marketing plans to drive business growth in Singapore, combining in-person events with digital campaigns. Collaborates closely with sales to prioritize opportunities, supports localization of marketing content, and coordinates with regional marketing teams for execution.
Responsibilities
- Develop quarterly and annual marketing plans to drive business growth in Singapore.
- Plan and execute in-person marketing programs, including technical seminars and trade show participation.
- Execute global and Asia-Pacific digital marketing programs, including e-direct mail campaigns, webinars, advertising, and web promotions.
- Support localization of marketing materials by modifying global webinar content, e-direct mail copy, and website content.
- Align with the sales team to identify priority areas and address key growth opportunities.
- Work with the event marketing team to ensure effective execution of marketing programs.
- Monitor industry and competitor trends on a monthly basis and report insights to management.
- Develop and manage quarterly and annual marketing budgets.
- Monitor and analyze the ROI and effectiveness of marketing programs, and incorporate improvement opportunities into future initiatives.
Requirements
- Bachelor’s degree or higher in Electrical Engineering, Electronics, Computer Engineering, Physics, or a related technical field.
- 7+ years of experience in technical marketing, applications engineering, field engineering, or a related role within the test & measurement, semiconductor, communications, or high‑tech industry.
- Understanding of electronic measurement, AI network, high-speed digital, semiconductor, or system‑level test technologies.
- English Proficiency both in written and verbal.
- Understanding of integrated marketing and communication (IMC).
- Proven ability to translate complex technical concepts into clear, customer‑focused marketing messages and value propositions.
- Hands‑on experience developing technical marketing assets, such as presentations, solution briefs, application notes, demo scripts, or white papers.
- Experience supporting product demonstrations, customer briefings, seminars, webinars, and industry events.
- Ability to collaborate effectively with Product Management, Sales, and Regional Marketing teams in a cross‑functional environment.
- Strong communication skills, with the ability to present confidently to technical customers, partners, and internal stakeholders.
- Experience with digital marketing programs (e.g., webinars, e‑direct mail, web promotions) and familiarity with marketing performance metrics such as MQLs, pipeline contribution, and ROI.
- Self‑motivated with the ability to work independently, manage multiple priorities, and meet aggressive timelines.
- Strong analytical and problem‑solving skills, with attention to detail and execution quality.
- Spoken and written Chinese skills.
- Prior experience in wireline communications, high-speed digital or data center markets.
- Experience working in a regional or APAC environment.
- Familiarity with competitive analysis, positioning, and go‑to‑market strategy.
Skills
- Technical Marketing
- Applications Engineering
- Field Engineering
- Electronic Measurement
- AI Network
- High-Speed Digital
- Semiconductor
- System-Level Test
- Integrated Marketing and Communication (IMC)
- Digital Marketing
- Webinars
- E-direct mail
- Web Promotions
- Marketing Performance Metrics
- MQLs
- Pipeline Contribution
- ROI
- Competitive Analysis
- Positioning
- Go-to-Market Strategy
Location
- Singapore
Work Type
- Full-time
Experience Level
- 7+ years
Education Level
- Bachelor’s degree or higher
About the Company
- Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization.
- Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries.
- Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions.
- We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
Equal Opportunity
- Keysight is an Equal Opportunity Employer.