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About the Role
Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
Responsibilities
- Execute integrated marketing programs, including events, webinars, digital campaigns, and partner activities.
- Localize and deploy global campaigns for the Japan market.
- Ensure flawless delivery, operational excellence, and alignment with corporate standards.
- Manage end-to-end execution of customer events, technical seminars, industry conferences, and virtual programs.
- Coordinate agencies, vendors, speakers, logistics, and attendee communications to deliver exceptional customer experiences.
- Own marketing lead operations, including lead routing, quality monitoring, SLA tracking, and sales follow-up support.
- Partner with Sales to improve lead conversion, pipeline progression, and marketing contribution to revenue.
- Support campaign deployment through CRM and marketing automation platforms.
- Track key performance metrics including engagement, MQLs, conversion rates, and pipeline contribution.
- Maintain data quality, reporting accuracy, and compliance with global marketing processes.
Requirements
- Bachelor's degree in Marketing, Business, Communications, Engineering, or a related field.
- 5+ years of experience in field marketing, marketing communications, demand generation, or marketing operations.
- Proven experience executing customer events and integrated marketing campaigns.
- Strong project management and stakeholder coordination skills.
- Experience with CRM and marketing automation platforms.
- Business-level Japanese and professional English communication skills.
- Experience in B2B technology, engineering software, semiconductor, EDA, simulation, or related industries.
- Familiarity with Salesforce, HubSpot, webinar platforms, and demand generation processes.
- Experience working in a regional or global matrix organization.
Skills
- Marketing Program Execution
- Event & Customer Engagement
- Lead Management & Demand Generation
- Marketing Operations & Performance
- CRM
- Marketing Automation Platforms
- Salesforce
- HubSpot
- Webinar Platforms
- Demand Generation Processes
- Project Management
- Stakeholder Coordination
- Japanese
- English
Experience Level
- 5+ years of experience
Education Level
- Bachelor's degree
About the Company
- Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization.
- Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries.
- Learn more about what we do.
- Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions.
- We believe that in order for people to be more creative, innovative, and thrive at all points in their careers, they must feel a sense of belonging.
Equal Opportunity
- Keysight is an Equal Opportunity Employer.