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About the Role
We are seeking a motivated Marketing Specialist to accelerate growth within our US Telematics business. This role is ideal for an early to mid-career marketer who enjoys driving lead generation, supporting partner growth, executing local marketing campaigns, and collaborating with sales teams to generate demand across direct and indirect channels. You will be responsible for turning ideas into action, collaborating with central marketing teams while owning local execution, and contributing to ambitious growth targets.
Responsibilities
- Execute digital marketing campaigns focused on generating high-quality B2B leads.
- Manage and optimise PPC campaigns, including Google Ads.
- Support SEO initiatives and website conversion optimisation activities.
- Monitor, analyse, and report on campaign performance, CPL, lead quality, and ROI.
- Use analytics and insights to continually refine and improve marketing effectiveness.
- Develop customer success stories, case studies, and testimonials.
- Work directly with customers to create engaging marketing content that supports new business growth.
- Support social media activity and content distribution across relevant channels.
- Create and localise marketing campaigns tailored to the US market.
- Develop sales enablement content and marketing collateral.
- Support the growth of indirect sales channels through partner-focused marketing initiatives.
- Work closely with sales leaders to identify opportunities for partner acquisition and engagement.
- Assist with the launch and promotion of new products and services through partner networks.
- Execute targeted outbound campaigns to support indirect growth objectives.
- Support the management and enhancement of the US Radius website.
- Create and maintain product, campaign, and landing page content.
- Ensure local marketing activity aligns with global brand standards.
- Utilise design tools such as Canva to produce high-quality marketing assets.
- Partner closely with Sales, Product, and Central Marketing teams.
- Gain a deep understanding of the telematics market, customer journey, and sales process.
- Provide market and competitor insights to support commercial decision-making.
- Contribute directly to ambitious growth targets across both direct and indirect channels.
Requirements
- 2-5 years' marketing experience, ideally within B2B technology, SaaS, telecommunications, mobility, or related sectors.
- Hands-on experience executing digital marketing campaigns.
- Strong understanding of lead generation, demand generation, PPC, social media, and marketing analytics.
- Experience using data to measure performance and make informed decisions.
- Excellent communication and stakeholder management skills.
- Ability to work independently and take ownership of projects from concept through execution.
- Strong organisational and project management skills.
- Creative mindset with the ability to generate and execute new ideas.
- Experience working with CRM and marketing automation platforms such as Salesforce.
- Experience creating customer stories, case studies, and sales enablement content.
- Familiarity with Canva or other design tools.
- Experience within Telematics, Fleet Management, Mobility, IoT, or Connected Vehicle industries.
- Basic knowledge of SEO and website content management.
Skills
- Digital marketing
- Lead generation
- Demand generation
- PPC
- Google Ads
- SEO
- Website conversion optimisation
- Marketing analytics
- Customer success stories
- Case studies
- Testimonials
- Social media
- Content distribution
- Sales enablement
- Marketing collateral
- Partner marketing
- Outbound campaigns
- Website management
- Brand management
- Canva
- Stakeholder management
- Project management
- CRM
- Marketing automation platforms
- Salesforce
- Telematics
- Fleet Management
- Mobility
- IoT
- Connected Vehicle
Location
- Atlanta, Georgia
Work Type
- Office-Based
- 5 Days Per Week
Experience Level
- Early to mid-career
- 2-5 years
Salary/Compensations
- $70,000 - $90,000 per annum
Benefits
- Competitive salary
- Retail discounts
- Health and wellbeing support services
- Friendly and collaborative culture
- Fast-growing, innovative organisation
- Opportunities for development and progression
- Inclusive workplace that values innovation, agility, and drive
About the Company
- We’re an ambitious, forward-thinking global business who build transformative solutions for our customers to deliver best-in-class sustainable mobility, connectivity and technology solutions.
- Since 1990 our ambition has never wavered. From humble beginnings, our vision and drive has seen us venture into new markets with confidence and stay ahead of market trends.
- Our mission is to help businesses of all sizes adapt to the future and take advantage of the opportunities that change brings.
- Sustainability is at the core of our offering. With our leading e-mobility solutions, we’re committed to guiding businesses through the energy transition, building solutions for a more sustainable, connected future.
- We pride ourselves on being at the forefront of technology innovation and we invite you along on this journey.
- This role offers a unique opportunity to make a visible impact in a growing business.
- You'll have the autonomy to shape local marketing activity while benefiting from the support and expertise of an established global marketing function.
Equal Opportunity
- Radius is an equal opportunities employer.
- We are committed to welcome people regardless of age, disability, gender identity, race, faith or belief, sexual orientation or socioeconomic background.
- We are committed to ensuring an inclusive and accessible recruitment process for all candidates.
- If you require any adjustments or accommodations at any stage of the process, please let us know, and we will do our best to support you.