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About the Role
The Paid Social Senior Associate Director is the paid social lead for designated clients/campaigns, responsible for delivering category-defining capabilities and services across all Biddable channels, with a focus on paid social activity. Success involves providing strategic insight, evolving best practices, and leading a team.
Responsibilities
- Oversee designated account campaigns and integrate them into the overall cross-channel campaign strategy.
- Support the Client Director & Media Activation Practice Lead in team capacity planning and resource management.
- Oversee the development and creation of paid social best practices in the region, coordinating with global EMEA/APAC teams for consistency.
- Serve as the primary contact between the Media Activation team and internal/external stakeholders for their accounts.
- Develop strong client and key supplier relationships, leading team communications.
- Communicate with clients on subjects outside their remit, providing useful insight independently.
- Develop in-depth knowledge of all paid social platforms, bid-management platforms, and other buying methods, acting as an in-agency expert.
- Manage and develop paid social vendor relationships, collaborating with the Platforms & Emerging Media team.
- Identify new platforms and partners, evaluating them and maintaining a point of view.
- Develop thought leadership pieces and case studies to demonstrate industry expertise.
- Deliver updates on work quality for owned workstreams.
Requirements
- Proven experience at Activation Director level in a Digital Media or Advertising role, including P&L management.
- Proven Project Management, Leadership, and People Management experience.
- Experience planning and running large-scale paid social activity on Facebook, Twitter, and LinkedIn.
- Excellent knowledge of media planning fundamentals (reach, frequency, channels, formats, etc.).
- Experience managing paid social vendor relationships.
- Regularly contributes to paid social best practices and campaign processes.
- Responsible for Biddable media planning and strategy.
- Experience with Google Analytics (certification desirable).
- Experience with programmatically-bought paid social activity desirable.
- Some experience with paid search, programmatic display & reservation-based buying desirable.
- Must have the right to work in the UK.
Skills
- Paid social platforms
- Bid-management platforms
- Programmatic buying via DSPs
- Paid social vendor management
- Media planning fundamentals
- Google Analytics
- Paid search
- Programmatic display
- Reservation-based buying
Location
- UK
Work Type
- Hybrid
Experience Level
- Activation Director level
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth using AI, data, and partnerships.
- WPP Media is WPP's AI-driven media operating unit, connecting media, data, and partnerships to deliver creative personalization at scale through WPP Open and Open Intelligence.
- WPP Media invests in employee growth, offering access to global networks, employee resource groups, and frequent events.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
- WPP Media is committed to fostering a culture of respect where everyone feels they belong and has equal opportunities to progress.