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About the Role

In the Brand Commerce & Marketing Division, you will be responsible for strategy development and execution to capture both the "full-scale entry of Japanese brands into the North American market" and "inbound consumption by visiting Americans."

Responsibilities

• Develop entry strategies and brand strategies for North American and global markets.
• Develop demand generation strategies for visiting Americans (inbound).
• Analyze the reality of consumption by visitors using POS and nationality-based purchase data, and design target segments.
• Design positioning based on market research and competitor benchmarking.
• Design and propose annual communication plans.
• Design channel strategies, including the use of local KOLs/influencers.
• Design channel strategies, including domestic physical touchpoints such as duty-free shops, drugstores, and tourist attractions.
• Design the direction of creative content, such as web commercials and taglines.
• Report on post-initiative performance and design PDCA cycles.

Requirements

• 2+ years of planning and strategy experience in the advertising/marketing industry.
• Business communication skills in English or practical experience in overseas market projects.

Skills

• Strategy design experience for overseas markets: reproducible market research to entry strategy planning skills.
• US Market x Inbound: A rare career path designing both "selling overseas" and "selling to visitors."
• Empirical evidence using unique data: High-precision hypothesis testing using nationality-based data from domestic retail POS.
• Full-funnel experience: Consistent support from awareness/branding to purchase/acquisition (EC).
• Speedy growth: The majority of managers are 27-28 years old. Abundant opportunities for internal ventures and overseas base challenges.

Location

• Roppongi Hills

Work Type

• Full-time

Experience Level

• 2+ years

Benefits

• Performance reviews (twice a year)
• Bonus (once a year)
• Commuting allowance
• Complete two-day weekend (Saturday, Sunday, holidays), year-end and New Year holidays
• Paid leave
• Congratulatory/condolence leave, maternity leave, childcare leave
• Social insurance: Workers' accident insurance, employment insurance, health insurance, employees' pension complete