Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

This role exists to build a slate of non-reactive, repeatable video formats for a large Gen Z audience, driving viewer engagement and loyalty beyond trending content. You will own the end-to-end development pipeline, set standards, make critical decisions on format progression, build and lead a team, and provide honest assessments of performance to leadership.

Responsibilities

• Own the development slate, tracking formats in development, piloting, scaling, paused, or discontinued.
• Identify promising formats based on existing content, trends, and audience data.
• Establish clear criteria for format progression, including cost, performance metrics, and definition of success.
• Maintain a live pipeline of formats to ensure consistent production.
• Shape initial ideas into shootable formats, defining key elements like hook, structure, and talent.
• Direct producers and development resources, providing guidance and sharpening their work.
• Determine when to develop formats internally versus delegating, while maintaining quality standards.
• Manage formats from greenlight to pilot production, coordinating with the Production Hub.
• Set shoot plans and pilot briefs, oversee pilot production, and ensure timely delivery.
• Balance speed and quality during the pilot stage to effectively prove format viability.
• Evaluate pilot performance based on views, retention, engagement, and repeat watch to make scaling decisions.
• Transition successful formats into ongoing production, optimizing based on pilot data.
• Develop comprehensive slate performance reports for leadership, highlighting strengths and weaknesses.
• Collaborate with the Production Hub to prioritize shoots across the entire slate.
• Provide regular updates to leadership on pipeline status, pilot results, and scaling decisions.
• Work with Brand Strategy and Productisation teams to prepare shows for commercial packaging.
• Set development standards for the team and onboard/direct additional producers as needed.

Requirements

• Track record of developing or producing short-form video for a social-first audience at scale, with demonstrable examples of built formats.
• Experience directing or mentoring other producers or developers.
• Strong editorial judgment with a clear perspective on compelling, repeatable, and scalable formats.
• Proficiency in short-form content performance on TikTok, Reels, and Shorts, understanding platform-specific nuances.
• Ability to analyze performance data across multiple formats and make informed decisions.
• Experience working with shared or hub-based production resources and prioritizing them across competing formats.

Skills

• Short-form video development
• Social media content strategy
• Pipeline management
• Team leadership
• Performance data analysis
• Editorial judgment
• Production coordination
• Brand strategy collaboration
• Pitching formats (nice to have)
• Shooting/editing (nice to have)
• Cross-cultural content understanding (nice to have)
• Function growth (nice to have)

Location

• Remote
• Hybrid
• Onsite

Work Type

• Full-time

Experience Level

• Mid-level
• Senior-level

About the Company

• Pubity Group is a leading social publisher reaching a significant Gen Z audience.
• We are determined to create a diverse group at all levels of our company.
• We welcome all members of the community to apply for openings.
• As a leading Gen-Z social publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard.

Equal Opportunity

• We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us.
• As a leading Gen-Z social publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard.