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About the Role

Lead the direct sales strategy for Better Collective's gaming and esports portfolio, developing long-term partnerships with brands like FUTBIN, HLTV, and Dust2. Collaborate with internal teams to create commercial propositions beyond traditional display advertising, focusing on premium sponsorships, partnerships, tournaments, branded content, and audience-led solutions. Requires a passion for sport, gaming, and fan culture, with a deep understanding of modern audience engagement.

Responsibilities

Develop and execute Better Collective's gaming and esports commercial strategy across UK & Europe.
Identify new revenue opportunities across gaming, technology and youth-focused categories.
Build scalable commercial products that go beyond traditional advertising.
Develop annual category strategies for gaming and esports.
Develop integrated commercial solutions including tournament sponsorships, creator partnerships, premium video, live activations, community programmes, product launches, audience intelligence solutions, and first-party data partnerships.
Work closely with editorial, product, marketing, data, sales, and operations to develop commercially-led products from inception.
Identify opportunities to create new sponsorship products, new gaming IP, premium commercial franchises, recurring revenue opportunities, and pan-European partnership programmes.

Requirements

8+ years in commercial media sales, partnerships or sponsorship.
Strong gaming and esports industry experience.
Proven track record selling premium partnerships.
Experience working with agencies and direct brands.
Strong understanding of gaming audiences.
Existing senior relationships with companies such as EA SPORTS, PlayStation, Xbox, Logitech, Red Bull, Intel, Samsung, ASUS, NVIDIA, Razer, Secretlab, Alienware, SteelSeries, HyperX, Corsair, Ubisoft, Riot Games, Epic Games.

Skills

Genuine passion for sport, gaming and esports.
Strong understanding of modern fan culture and digital communities.
Strategic commercial thinking.
Consultative approach to partnership selling.
Exceptional relationship-building skills.
Entrepreneurial mindset with a passion for creating new commercial opportunities.
Strong storytelling and presentation skills.
Excellent negotiation and influencing ability.
Ability to collaborate across editorial, product, marketing and commercial teams.

Location

Europe

Work Type

Full-time

Experience Level

8+ years

About the Company

Better Collective is a global digital sports media group connecting millions of passionate sports fans through a diverse portfolio of sports media brands, communities and digital products.
The company is evolving its commercial strategy by building a premium partnerships business centered around audience intelligence, video/talent-led content, premium media products, and strategic client relationships.
Gaming and esports represent one of the biggest growth opportunities for Better Collective.