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About the Role

This is a strategic leadership role responsible for driving long-term partnerships with some of the world's largest brands across various sectors. You will work closely with internal teams to develop integrated commercial solutions that combine premium content, talent, audience intelligence, and multiple Better Collective brands into market-leading partnerships. A genuine passion for sport and a deep understanding of modern sports fandom are essential for building sustainable commercial growth.

Responsibilities

Lead the development and execution of Better Collective's brand partnerships strategy across the UK, Italy, France and Spain.
Build category-specific go-to-market strategies across priority sectors.
Develop scalable sponsorship products and commercial IP.
Create integrated commercial propositions that move beyond traditional advertising.
Identify new revenue opportunities across key industry verticals.
Develop annual category growth plans.
Build and manage a pipeline of strategic six and seven-figure partnership opportunities.
Lead Better Collective's sales strategy across Automotive, Financial Services, FMCG, Consumer Electronics, Retail, Telecommunications, Travel, Lifestyle, and Luxury sectors.
Become the internal expert for these sectors.
Create integrated solutions including premium sponsorships, branded entertainment, talent-led partnerships, video-first campaigns, audience intelligence, creator collaborations, cross-market activations, and first-party data solutions.
Work closely with Editorial, Product, Marketing, Data, Sales, and Operations teams to develop commercially-led products from inception.

Requirements

8+ years in media sales, partnerships or sponsorship.
Strong agency and direct client network.
Proven experience selling integrated partnerships and premium sponsorships.
Experience operating across multiple European markets.
A genuine passion for sport and an understanding of modern sports audiences.
An established network across major global advertisers, official sports sponsors, rights holders and leading agency groups.
Senior relationships spanning brands such as Adidas, Nike, Just Eat, Mastercard, Visa, PepsiCo, Heineken, Qatar Airways, Emirates, Amazon, Samsung, Coca-Cola, Red Bull, EA SPORTS, PlayStation, Apple, BMW, Mercedes-Benz, American Express.
Experience working with brands that activate around premium sports properties (i.e UEFA Champions League, UEFA Europa League, Premier League) would be highly advantageous.

Skills

A genuine passion for sport and sports culture.
A deep understanding of how brands engage modern sports fans.
Strategic commercial thinking.
A consultative approach to partnership selling.
Exceptional executive relationship building skills.
An entrepreneurial mindset with a passion for creating new commercial opportunities.
Strong storytelling and presentation skills.
Excellent negotiation and influencing ability.
The ability to collaborate across editorial, product, marketing and commercial teams.

Location

UK
Italy
France
Spain

Work Type

Full-time

Experience Level

8+ years

About the Company

Better Collective is a global digital sports media group, connecting millions of passionate sports fans through a diverse portfolio of sports media brands, communities and digital products.
As we evolve our commercial strategy, we are building a premium partnerships business centred around audience intelligence, video/talent-led content, premium media products and strategic client relationships.