Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Senior Brand Media Manager, Demand Generation is accountable for owning and leading end‑to‑end brand media strategy across EMEAI, driving long‑term brand growth and sustained mental availability for the Coach brand. This role leads regional media planning, manages significant seasonal and annual media investments, and serves as the primary strategic point of contact for the media agency and key platform partners, shaping how the Coach brand shows up across paid media, partnerships, and customer touchpoints.

Responsibilities

Own and lead EMEAI brand media strategy, spanning annual planning, long‑range vision, and seasonal execution
Define channel architecture, audience strategy, and investment approach to build sustained mental availability and brand salience
Lead long‑term planning across key Spring and Fall moments, ensuring continuity, effectiveness, and strategic intent
Translate global brand frameworks into regionally relevant, culturally impactful media strategies
Represent EMEAI brand media in forums, contributing to upstream planning and decision‑making
Own double-digit regional brand media budgets, with accountability for allocation, pacing, optimisation, and effectiveness
Make strategic investment decisions aligned to business priorities, brand strategy, and regional nuance
Ensure robust governance across financial tracking, partner accountability, and ROI assessment
Act as the senior regional point of contact for the EMEAI media agency, holding partners accountable for strategic quality, innovation, and delivery
Lead relationships with key media and technology partners, including Google and priority media owners
Influence partner roadmaps and unlock incremental value, innovation, and improved measurement
Define success frameworks for brand media, ensuring clarity on effectiveness and long‑term brand impact
Translate complex performance data and learning into clear insights and strategic recommendations for senior stakeholders
Drive continuous improvement through structured test‑and‑learn agendas and optimisation of regional ways of working
Lead and mentor the Media Assistant Manager, providing clear direction, coaching, and support to ensure strong regional campaign delivery
Develop the Assistant Manager’s strategic capability across planning, optimisation, and insight generation, building confidence and autonomy at the next level
Create a high‑performing, collaborative team dynamic, empowering the Assistant Manager to contribute ideas, recommendations, and ownership across brand media initiatives
Acts as a vital consultant on high‑impact special projects beyond BAU, stepping in as a senior support and project lead to unblock complexity, drive cross‑functional initiatives, and deliver incremental value during moments of change, transition, or strategic importance
Set standards and frameworks that improve efficiency, collaboration, and effectiveness across teams and partners
Act as a senior cultural carrier for brand media excellence across EMEAI

Requirements

5+ years experience in brand media, integrated media strategy, or regional marketing leadership, ideally within fashion, luxury, or retail
Proven ability to own regional or multi‑market media strategy and investment
Demonstrated experience leading senior agency and platform relationships
Strategic, commercially minded leader comfortable operating in a matrixed, global organisation
Must possess the right to work in the UK

Skills

Brand Marketing
Digital platform capabilities (Google, Meta, Tiktok etc)
Brand building
Mental availability
Full-funnel effectiveness
Strategic planning
Investment management
Agency management
Partner relationship management
Performance analysis
Insight generation
Team leadership
Cross-functional collaboration

Location

Work Type

Hybrid working (3 days working from the office, 2 days remote)

Experience Level

Senior

Benefits

Option to finish early on a Friday (Flex Fridays)
1 Paid Volunteering Day per year and opportunities to volunteer with global projects
Learning & Development opportunities
Internal mobility & career progression
Regular Social Events - Seasonal & Cultural
Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council
25 days holiday in addition to bank holidays
Annual Incentive Plan (company performance bonus)
Multi brand discount up to 50% off – Coach and Kate Spade
Private Healthcare with health assessment (Bupa)
Bupa rewards - Financial wellbeing support and wellness discounts
Private Dental Cover
Free 24/7 support for family building, fertility and menopause with Maven
Eyecare vouchers
Employee Assistance Program
Employer Pension Contribution
Gym discount
Interest free season ticket loan
Cycle to work scheme

About the Company

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Equal Opportunity

Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.