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About the Role

We’re looking for a commercially minded Industry Senior Marketing Specialist to play a key role in how Telstra Enterprise engages customers within priority industry verticals. This role will manage and execute an industry-led marketing program that drives customer engagement, supports sales priorities and contributes to strong industry growth and commercial outcomes across the Telstra Enterprise segment. This is a high-impact role for someone who has proven experience in B2B marketing, can connect customer insight to commercial opportunity, and is confident working closely with Sales, Product, Enterprise segment team and cross-functional teams to bring industry plans to life. This will be a fixed term opportunity.

Responsibilities

Manage the marketing activity for a defined industry vertical, ensuring plans are aligned to Telstra Enterprise growth priorities and sales objectives.
Support the development and execution of industry-led customer engagement programs that build relevance, deepen relationships and create commercial opportunity.
Translate industry insights, customer needs and business priorities into clear, impactful marketing plans across the funnel.
Partner closely with Sales and key stakeholders to ensure marketing activity is commercially aligned and supports pipeline growth, customer engagement and revenue outcomes.
Track performance, pipeline influence and marketing effectiveness, using data and insights to optimise activity and demonstrate business impact.
Work closely with the Head of Industry Marketing to support portfolio planning, prioritisation and reporting across the broader industry marketing function.
Build strong working relationships across Marketing, Sales, Product, Strategy, Events, Brand and external partners to deliver integrated customer experiences.
Bring strong planning discipline, attention to detail and execution cadence to ensure industry programs are delivered effectively and on time.
Contribute to a high-performing, collaborative team culture by bringing energy, ownership and a continuous improvement mindset.

Requirements

A degree in Marketing or a related discipline, together with relevant marketing experience is required.
Strong experience in B2B, B2E or enterprise marketing, ideally within technology, telecommunications, enterprise solutions or a complex commercial environment.
Demonstrated ability to manage marketing programs that support customer engagement, demand generation, pipeline influence and commercial growth.
A strong understanding of the Enterprise customer and buying journey, and how marketing can influence decision-making across complex buying groups.
Experience developing and executing full-funnel marketing plans across channels including campaigns, content, thought leadership, events and account/customer engagement programs.
Strong stakeholder management skills, with the ability to partner effectively with Sales and influence cross-functional teams.
Commercial acumen and confidence working with pipeline, performance metrics and business outcomes.
Ability to work at pace, manage competing priorities and deliver high-quality work in a dynamic environment.
Strong communication skills, with the ability to turn complex ideas into clear, customer-led messaging and compelling marketing activity.
A proactive, collaborative and solutions-focused approach, with the confidence to take ownership of a vertical while working as part of a broader portfolio team.
Strong grounding in data, insights and performance tracking, with a clear focus on continuous improvement and measurable impact.

Skills

B2B marketing
Customer insight
Commercial opportunity
Stakeholder management
Data analysis
Performance tracking
Marketing program management
Demand generation
Pipeline influence
Commercial growth
Full-funnel marketing
Campaign management
Content marketing
Thought leadership
Event marketing
Account-based marketing
Customer engagement programs
Communication skills
Planning discipline
Attention to detail
Execution cadence
Collaborative approach
Solutions-focused approach
Continuous improvement mindset

Work Type

Fixed Term

Experience Level

Senior

Education Level

Degree in Marketing or a related discipline

Benefits

Flexible work options

About the Company

Telstra Enterprise engages customers within priority industry verticals.
We are part of a welcoming and inclusive community where everyone is respected, valued and celebrated.
We actively seek individuals from various backgrounds, ethnicities, genders and disabilities because we know that diversity not only strengthens our team but also enriches our work.
We have zero tolerance for harassment of any kind, and we prioritise creating a workplace culture where everyone is safe and can thrive.

Equal Opportunity

We actively seek individuals from various backgrounds, ethnicities, genders and disabilities because we know that diversity not only strengthens our team but also enriches our work.
We have zero tolerance for harassment of any kind, and we prioritise creating a workplace culture where everyone is safe and can thrive.
When you apply, you can share your pronouns and / or any reasonable adjustments needed to take part equitably during the recruitment process.