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About the Role
MAP | WPP Enterprise Solutions designs, builds, and operates growth systems for businesses, leading clients in transformation and modernization by connecting strategy to execution. We are seeking a proactive, B2B business-savvy Senior Strategy Consultant to join our global Customer and Business Strategy team, focusing on data-driven strategy formulation, executive advisory, and commercial transformation.
Responsibilities
- Define future-proof B2B marketing, sales, and commercial strategies, providing insightful recommendations on CRM strategy, Account-Based Marketing (ABM), lead management, omni-channel roadmaps, value propositions, vision statements, lifecycle optimization, and loyalty programs.
- Own client deliverables, strategy approaches for executive management, playbooks, business review reports, and high-impact presentations.
- Analyze marketing performance metrics to build business cases, financial models, measurement frameworks, benchmarks, and KPI reports.
- Plan and facilitate interviews and interactive workshops with C-suite, senior management, and cross-functional client stakeholders.
- Build trusted client relationships to drive strategic growth agendas and guide clients through organizational change, including risk mitigation, stakeholder management, and change communication.
- Act as a B2B Subject Matter Expert by developing POVs and sharing best practices internally and externally.
- Support growth and sales teams with pitches and new business development.
Requirements
- 5-8+ years of experience in a strategy consulting firm or an in-house corporate strategy department, with a proven focus on B2B marketing, commercial strategy, or customer growth environments.
- Demonstrated knowledge of B2B concepts such as ABM, complex sales cycles, lead nurturing, CRM strategy, mapping and optimization of lead process flows, and commercial excellence.
- Excellent PowerPoint, storytelling, and presentation skills, with the ability to translate complex data into clear, compelling narratives for senior executives.
- Proven track record of navigating complex organizational structures and building strong relationships with global stakeholders.
- A self-motivated strategy professional with a structured approach to solving complex, ambiguous business challenges.
- Ability to bridge the gap between big-picture strategic thinking and granular operational execution.
- Flexible mindset and willingness to travel.
Skills
- B2B Marketing Strategy
- Commercial Strategy
- Customer Growth
- Account-Based Marketing (ABM)
- Lead Management
- Omni-channel Roadmaps
- Value Propositions
- Vision Statements
- Lifecycle Optimization
- Loyalty Programs
- CRM Strategy
- Business Case Development
- Financial Modelling
- Measurement Frameworks
- Benchmarking
- KPI Reporting
- Stakeholder Engagement
- Workshop Facilitation
- Organizational Change Management
- Risk Mitigation
- Change Communication
- Thought Leadership
- Business Development
- Presentation Skills
- Storytelling
- PowerPoint
Location
- Global
Work Type
- Full-time
- Hybrid
Experience Level
- Senior
About the Company
- MAP | WPP Enterprise Solutions designs, builds, and operates growth systems for businesses, leading clients in transformation and modernization by connecting strategy to execution.
- MAP is part of WPP, a trusted growth partner for the world's leading brands, uniting media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel.
- MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM.
- MAP works with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric.
- MAP comprises over 1000 technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.
Equal Opportunity
- WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.