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About the Role
Reporting to the Head of Brand Creative, you will take end-to-end ownership of the words and narrative structure that carry Turtl's story across every format we ship, from campaign copy to video courses to social. You will operate with minimal day-to-day oversight, trusted to make content and narrative calls within your area and to raise anything that reaches beyond a single asset. Your work directly shapes how enterprise buyers understand Turtl's value, and how efficiently one strong idea travels into every place it needs to land.
Responsibilities
- Own the words: Lead copy across campaigns, social, web/LPs, email, scripts, video and long-form, keeping one red thread from headline to CTA.
- Edit like an owner: Lift drafts from across marketing into tight, on-brand pieces, coaching for clarity, flow and accuracy.
- Shape how ideas travel: Take one core idea and its value exchange and structure how it moves across formats and channels – podcast to blog to social to ads to LLM/AEO narrative – without losing the promise.
- Script and structure video courses: Write the narrative arc and learning flow for course and long-form video content, partnering with design and motion to bring it to life.
- Develop messaging frameworks: Build message ladders and narrative structures (benefit → proof → CTA) that others reuse.
- Co-create early: Partner with your team (Creative, Growth Marketing) from brief to ship, shaping ideas-led, insight-driven, simple concepts, and documenting the red thread so the idea travels.
- Turn chaos into clarity: Convert complex inputs into one-liners, clear briefs, or fast executions that guide and support your team.
- Measure & learn: Analyse your own work and make the keep, kill or iterate call – escalating only when a change affects a wider campaign or the brand narrative.
Requirements
- Senior copywriting or content experience, with a portfolio spanning short and long-form work across formats – from ad to article – without losing tone or argument.
- A sharp instinct for what makes an idea land, and can show how it ladders back to ICP pain points and positioning.
- Understands how one idea travels: comfortable thinking across podcast, blog, social, email, ads and emerging surfaces like LLM/AEO, and adapting the same core promise to each.
- Confident scripting and structuring narrative for video or course content, and collaborating with design and motion to execute it.
- Builds systems, not one-offs: templates, message ladders and patterns the rest of the team can pick up and reuse.
- Shapes ideas with others: can facilitate a tight, focused concept jam with design, PMM and demand gen, rather than only gathering feedback asynchronously.
- Elevates drafts with a clear "why", and can explain the reasoning behind an edit individually or in a group setting.
- Experience writing or producing structured educational content: course scripts, training modules or explainer series.
- Familiarity with, or curiosity about, AEO/LLM-oriented content practices and how they're reshaping distribution.
- Comfortable partnering directly with motion or video production on narrative-led work.
Skills
- Copywriting
- Content Strategy
- Narrative Structure
- Campaign Copy
- Social Media Copy
- Web Copy
- Landing Page Copy
- Email Copy
- Scriptwriting
- Video Scripting
- Editing
- Messaging Frameworks
- Message Ladders
- Concept Development
- Content Analysis
- Educational Content Creation
- AEO/LLM Content Practices
- Video Production Collaboration
Location
- London
Work Type
- Part-time office model
- Hybrid working approach
Experience Level
- Senior
Salary/Compensations
- Competitive base salary
Benefits
- Share options within Turtl
- Generous holiday allowance of up to 25 days per year (plus bank holidays)
- Extra day off for your birthday
- Private medical insurance
- Group income protection
- Life assurance
- Enrollment in workplace pension scheme
- Holiday trading scheme
- Benefithub
- Pluxee for gym discounts and wellness perks
- Range of additional savings and benefits
About the Company
- Turtl is the world’s first Revenue Content™ platform.
- Founded in 2015, Turtl is trusted by hundreds of global brands like Cisco, EY, and Deloitte.
- Secured Series A funding from Octopus Ventures in 2021.
- Revenue Content™ is content that doesn’t just look good; it delivers real business growth.
- Turtl closes the revenue gap, turning content into a pipeline and revenue player.
- Businesses invest in content with confidence, assured their effort drives real commercial returns.
- Passionate about helping people grow.
- Has 440+ customers and 70+ team members.
Equal Opportunity
- Turtl is an equal opportunity employer and are committed to growing a diverse workforce that represents all people regardless of race, ethnicity, religion, age, gender identity or expression, sexual orientation, disability or neurodiversity.
- Encourage applications from all backgrounds and will make any recruitment or interview adjustments that will ensure a comfortable candidate experience.