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About the Role
As Events & Activations for France, you will own the planning and execution of HOLY’s offline brand experiences in one of our key international markets. You will turn creative concepts into memorable experiences that bring more people into the HOLY Squad, working closely with various teams and partners to deliver projects on time and on budget.
Responsibilities
- Own multiple brand activation projects from initial briefing and concept development through production, on-site execution, and post-event evaluation.
- Deliver high-quality experiences across major events, festivals, partnerships, and promotional activities in France.
- Coordinate internal stakeholders, agencies, suppliers, event organizers, promoters, and other partners.
- Create clear briefs, timelines, responsibilities, and communication routines.
- Build and manage activation budgets, monitor spending, and coordinate approvals.
- Ensure responsible use of resources and evaluate the impact and potential ROI of each project.
- Contribute to the development of HOLY’s French Brand Activation roadmap by identifying relevant events, cultural moments, partnerships, and new opportunities.
- Establish a strong learning loop across the Brand Activation team by collecting feedback and analyzing project performance.
- Turn insights into practical improvements and help develop scalable playbooks, tools, and processes for future activations.
Requirements
- Brings experience in brand activation, experiential marketing, event marketing, field marketing, sponsorships, or a similar environment.
- Managed projects that required strong coordination between internal teams and external partners.
- Can manage several workstreams, deadlines, suppliers, and stakeholders at once.
- Creates structure, follows up proactively, and keeps projects moving even when plans change.
- Understands that great activations need to create both emotion and business value.
- Comfortable working with budgets, KPIs, performance reviews, and ROI considerations.
- Understands French culture, consumers, media, events, and lifestyle trends.
- Knows how to identify opportunities that can make HOLY relevant and memorable in France.
- Communicates fluently in French and English, both verbally and in writing.
- Confident working with agencies, suppliers, event organizers, and senior internal stakeholders.
- Comfortable moving between strategy and execution.
- Takes ownership, stays calm under pressure, and finds a way forward when unexpected challenges arise.
Skills
- Brand Activation
- Experiential Marketing
- Event Marketing
- Field Marketing
- Sponsorships
- Project Management
- Budget Management
- Stakeholder Management
- Commercial Acumen
- French Market Expertise
- Communication (French & English)
Location
- France
Work Type
- Full-time
- On-site
Experience Level
- Mid-level
Salary/Compensations
- Competitive compensation
- Company shares
- Meaningful equity
Benefits
- Productive working environment
- Opportunities for growth
- Company shares
- Huge impact to shape HOLY’s internationalisation
- Awesome team
- Top product
- Startup culture
- Flat hierarchies
- Fast pace
- Personal development
- Central office in Berlin Prenzlauerberg
- Flexible working hours
- Strong salary
- Meaningful equity
About the Company
- HOLY is the soft drink revolution, offering amazing taste across 50+ flavors with a good conscience for body & environment.
- Over 2M loyal customers and Europe's fastest-growing consumer brand.
- Scaled to more than €180M D2C revenue in DACH, FR, UK and PL, now scaling retail business to become an omnichannel rocketship.
- Backed by world-class consumer investors, aiming to revolutionize the soft drink industry and build a generational love brand.
- Team of 170+ people aiming high.
Equal Opportunity
- Holy Softdrinks GmbH is an equal opportunity workplace and is devoted to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.