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About the Role

We are seeking a Social Media & Creator Manager to drive sales growth across D2C, B2B, and grocery channels by leveraging owned content on Meta and a creator/influencer/UGC engine. This role is part of the Growth Marketing team, with success measured by commercial impact. You will collaborate with the Growth Marketing Manager to ensure creator and organic content insights inform paid performance, and vice versa. Additionally, you will support the Brand Activation Manager on key events and stay ahead of social media trends, competitor activities, and new formats across all sales channels.

Responsibilities

Plan, brief, shoot, and edit video, static, and voiceover content to fulfill the organic content plan and support paid campaigns.
Manage Pact Coffee's organic Meta presence across all platforms and formats, ensuring brand voice alignment and adaptation for D2C, B2B, and grocery audiences.
Ideate, plan, and schedule organic content, coordinating with the wider communications team for alignment with PR, LinkedIn, and CRM.
Source, vet, and negotiate with micro-creators and influencers to build a pipeline of partners for D2C, B2B, and grocery, managing contracts, usage rights, and budgets.
Own and execute a regular influencer gifting program to enhance reach and sales, with a focus on peak seasonal trading periods, managing budgets, logistics, and ROI.
Research, negotiate, and manage brand collaborations to expand audience reach.
Support the Brand Activation Manager with planning, on-the-day content capture, editing, and distribution for key brand activations and events.
Assist in creating videos and static ads for paid social platforms, ensuring alignment with the Growth team's strategic direction.

Requirements

Proven experience managing social media for a consumer brand, preferably on Meta platforms.
Demonstrable experience sourcing, negotiating, and managing micro-creator or influencer partnerships, including budget and contract management.
Strong hands-on content creation skills, including filming and editing video and static content.
Confidence in working with performance metrics and translating them into reporting and actionable next steps, with a focus on commercial impact.
Ability to transition seamlessly between strategic planning, negotiation, and hands-on production.
Comfortable collaborating across Growth, Brand, CS, and CRM teams, balancing the needs of different channels (D2C, B2B, grocery) and ensuring content coherence.
A proactive, commercially minded approach to identifying new content and partnership opportunities.
Highly organized with the ability to manage a fast-paced content and creator pipeline alongside reactive, on-the-day event content capture.
Flexibility to work occasional weekends as needed (with time in lieu) for events, content capture, and creator management.

Skills

Social Media Management
Content Creation (Video, Static)
Content Editing
Influencer Marketing
Creator Management
UGC Management
Performance Metrics Analysis
Reporting
Strategic Planning
Negotiation
Budget Management
Contract Management
Brand Collaboration
Event Support
Paid Social Advertising Support
Trend Analysis
Competitor Analysis
Format Innovation

Location

London Bridge
Remote
Hybrid

Work Type

Hybrid
Flexible Working
Full-time

Experience Level

Mid-level

Salary/Compensations

£38,000 - £45,000 per annum

Benefits

23 days holiday (increasing annually up to 27 days)
3 extra days holiday between Christmas & New Year
Day off for birthday
Hybrid working model (office days: Tuesday, Wednesday, Thursday)
Flexi-time working with core hours (10:00–16:00)
Monthly at-home coffee allowance
Enhanced Workplace Pension
Income Protection
Group Life Assurance
Cycle to Work Scheme
Workplace Nursery Benefit
Employee Assistance Program (inc. counselling)

About the Company

Pact Coffee offers a supportive leadership team and an engaged, collaborative approach to work.