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About the Role
The Senior Category Development Manager drives category growth through deep understanding of categories, channels, consumers, and shoppers. Reporting to the Category & Trade Marketing Director, this role leads category strategy, insights, and planning initiatives to create value for consumers, customers, and Ferrero. The position translates insights into actionable growth plans, fosters partnerships with retail customers, shapes category strategies, influences business decisions, and develops category capability across the organization. This role is part of an expanding Category Development team within Ferrero Australia, covering Confectionery, Spreads, Biscuit, Frozen Desserts & BFY Snacks.
Responsibilities
- Lead the development of category, shopper, and market insights to support strategic decision-making.
- Leverage multiple data sources and research tools to identify growth opportunities and emerging trends.
- Deliver compelling analysis and recommendations that influence commercial strategy.
- Develop reporting frameworks and performance tracking to measure category and business performance.
- Develop and champion category growth frameworks across channels and categories.
- Translate consumer and shopper insights into actionable category strategies.
- Provide recommendations on assortment, pricing, space, visibility, and promotional effectiveness.
- Collaborate with cross-functional teams to build integrated annual plans and long-term growth initiatives.
- Partner with Marketing and Commercial teams to support innovation pipeline development.
- Provide category and shopper perspectives to help shape product launches and go-to-market strategies.
- Ensure innovation plans align with consumer needs, category opportunities, and retailer requirements.
- Act as a trusted category advisor to key retail partners.
- Support customer planning, category reviews, and joint business planning through evidence-based insights and recommendations.
- Strengthen Ferrero's reputation as a category leader through best-in-class category expertise and thought leadership.
- Lead, coach, and develop a team of category professionals.
- Foster a culture of collaboration, continuous improvement, and high performance.
- Strengthen category capability across the business through knowledge sharing, tools, and best practices.
Requirements
- University degree in Business, Marketing, Commerce, Economics, or a related discipline.
- Significant experience in Category Management, Category Development, Trade Marketing, or a related FMCG commercial function.
- Demonstrated success using insights and analytics to shape business strategy and influence decision-making.
- Strong commercial acumen and analytical capability, storytelling and presentation skills.
- Advanced stakeholder management, influencing capability and cross-functional collaboration.
- Strong project management, problem-solving and decision-making skills with ability to work in a fast-paced environment.
- Adaptability, resilience, and a continuous improvement mindset.
- Team leadership and talent development skills.
- Advanced MS Office skills.
- Experience using consumer, shopper, and retail data sources.
Skills
- Category Management
- Category Development
- Trade Marketing
- Insights and Analytics
- Commercial Strategy
- Reporting Frameworks
- Performance Tracking
- Category Growth Frameworks
- Assortment Planning
- Pricing Strategy
- Space Planning
- Visibility Strategy
- Promotional Effectiveness
- Annual Planning
- Innovation Pipeline Development
- Go-to-Market Strategy
- Retailer Partnership
- Customer Planning
- Category Reviews
- Joint Business Planning
- Thought Leadership
- Team Leadership
- Talent Development
- Knowledge Sharing
- MS Office
- Consumer Data Analysis
- Shopper Data Analysis
- Retail Data Analysis
Experience Level
- Senior
Education Level
- University degree in Business, Marketing, Commerce, Economics, or a related discipline
Benefits
- Careers with caring built in
About the Company
- Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
Equal Opportunity
- Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding. Find out more here.