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About the Role

This role owns demand generation, taking a stranger from never hearing of Sauna to signing up. You will have a real budget from day one and report directly to the hiring manager. This is a hands-on making role, responsible for writing posts, briefing videos, buying media, and shipping landing pages, with the opportunity to hire against proven channels.

Responsibilities

• Own the top of the funnel end to end: paid on Meta and Google first, then lifecycle, then everything that compounds around them.
• Run a creator program with a six-figure monthly Meta budget, requiring 400 to 500 fresh creatives a month.
• Build an affiliate program and treat it as a real channel with revenue share.
• Build a content engine with the product itself as the subject, using Sauna to do your job in public.
• Ship programmatic SEO and AEO with an engineering partner.
• Write copy for landing pages, ads, emails, posts, and video scripts.
• Run launches end to end: positioning, copy, social, email, video brief, press, community.
• Report one number every week: how many new people heard about Sauna and came to look, and what each one cost.

Requirements

• Must be based in the Bay Area or willing to relocate.
• Requires US work authorization; O-1 or J-1 visa sponsorship considered for exceptional candidates.
• Have run actual ads with your own hands, including channel selection, creative writing, budget setting, and performance analysis.
• Understand conversion events, match rate importance, and the impact of broken tracking.
• Experience taking something from unknown to known (product, newsletter, channel, community, or company).
• Be a systems thinker, able to map job systems and identify automation opportunities.
• Have built a system with a feedback loop that improves over time.
• Write unusually well: punchy, specific, opinionated, and able to adopt different voices.
• Know current trends on X, YouTube, LinkedIn, and TikTok.
• Technical enough to ship a landing page and brief SEO work without extensive ticketing.
• Experience pricing or growing a usage-based product is a bonus.
• Experience running a UGC creator program or affiliate program at scale is a bonus.
• A portfolio of work that traveled with attached numbers is a bonus.
• Existing relationships with creators, newsletters, or AI community distribution channels is a bonus.
• Already using Sauna, or a similar tool, is a bonus.

Skills

• Paid media buying (Meta, Google)
• Creator program management
• Affiliate program development
• Content marketing
• Programmatic SEO
• AEO
• Copywriting
• Landing page development
• Video production briefing
• Press and community management
• Analytics and conversion tracking
• Systems thinking
• Feedback loop development
• Technical proficiency for landing pages and SEO

Location

• San Francisco (Presidio)

Work Type

• Full-time
• In-person
• Office 5 days a week

Experience Level

• Mid-level
• Senior

Salary/Compensations

• $150,000 to $250,000
• Meaningful early-stage equity

Benefits

• Medical
• Dental
• Vision
• Daily lunch and dinner in the office
• 401(k)
• Gym budget
• Office in the Presidio with a sauna and beach access
• Real media budget

About the Company

• Sauna by Wordware is a hybrid of AI and software with a shared brain that holds context and hands users real software.
• The company is backed by Spark Capital, Felicis, and Y Combinator with a $30M seed.
• They operate from an office in the Presidio, San Francisco.