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About the Role

This senior role is central to managing one of the most influential and complex global accounts, Meta, spanning its family of apps and public affairs business. The work involves understanding audience behavior across diverse products, markets, and cultural contexts, with a key focus on audience strategy to define how audiences are understood, built, and activated globally.

Responsibilities

• Lead the development of global, audience-first media strategies across Meta’s business areas.
• Define and evolve audience frameworks, ensuring they are actionable across markets.
• Work with data, research, and platform insights to build a clear understanding of audience behavior.
• Translate strategy into practical guidance for planning teams and local markets.
• Act as a senior strategic partner to clients, bringing clarity and direction to complex challenges.
• Lead workshops and strategic conversations with internal teams and stakeholders.
• Ensure alignment between global strategy and local execution.
• Champion best practice in audience planning, measurement, and effectiveness.

Requirements

• Strong experience in media or communications strategy, ideally within an agency environment.
• Proven ability to build audience-led strategies and translate them into planning frameworks.
• Deep understanding of digital ecosystems, data, and full-funnel media planning.
• Experience working across global or multi-market accounts.
• Confident communicator, comfortable influencing senior stakeholders.
• Ability to simplify complex ideas and bring clarity to strategy.
• Collaborative approach, with experience working across multiple teams and disciplines.

Skills

• Audience strategy
• Media strategy
• Communications strategy
• Digital ecosystems
• Data analysis
• Full-funnel media planning
• Stakeholder influence
• Strategic thinking
• Collaboration

Location

• London
• Hybrid

Work Type

• Hybrid

Experience Level

• Senior

Benefits

• Pension
• Life Assurance
• Private Medical cover
• Reflection Days
• Shared Parental Leave
• Access to Publicis Career Page showcasing Inclusive Benefits and Employee Action Groups

About the Company

• Spark Foundry is the Acceleration Agency, helping brands identify, learn, and respond to opportunities faster.
• Our approach involves cutting-edge planning, actionable intelligence, flexible trading, challenging relationships, and a focus on people from diverse backgrounds.
• We are committed to diversity and inclusion, celebrating differences and working towards a diverse and inclusive agency through initiatives like The Collective and Firestarters.
• Publicis Groupe works primarily from the office or our clients' office four days per week.

Equal Opportunity

• Spark Foundry is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion.
• We are proud to be an equal opportunities employer.
• We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
• We are committed to providing a fair, accessible, and inclusive recruitment process.
• If you have any access needs, please let us know, and we’ll work with you to ensure the process works for you.
• Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.