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About the Role
Lead digital media activation for The North Face, shaping performance strategy across international markets, leading a large team of digital specialists, and delivering measurable business impact through innovative media solutions. This role operates at the intersection of strategy, activation, technology, and commercial leadership to drive global brand growth.
Responsibilities
- Lead digital media activation across paid social, paid search, and programmatic channels to achieve business and performance objectives.
- Serve as the senior strategic partner for the client's digital business, cultivating trusted relationships with key stakeholders.
- Manage digital investment strategy and commercial delivery, ensuring strong performance and value creation.
- Collaborate with media partners to identify new opportunities, foster innovation, and drive growth.
- Oversee the quality, effectiveness, and continuous improvement of digital activation within a team of over 20 specialists.
- Partner with strategy, planning, and operations teams to deliver an outstanding client experience.
- Lead, coach, and develop teams across multiple locations, fostering an inclusive and collaborative culture.
Requirements
- Strong experience in digital strategy, planning, and activation across paid social, search, and programmatic media.
- Experience leading large teams across different locations and markets.
- Ability to build credibility and influence with senior client stakeholders.
- Commercial expertise, including experience managing investment strategies, partnerships, and business performance.
- Strong leadership skills with a collaborative and people-focused approach.
- Excellent problem-solving abilities and a proven track record of improving processes and outcomes.
- A passion for digital media, innovation, and delivering measurable business impact.
Skills
- Digital strategy
- Digital planning
- Digital activation
- Paid social media
- Paid search media
- Programmatic media
- Team leadership
- Stakeholder management
- Commercial acumen
- Investment strategy
- Partnership management
- Business performance analysis
- Problem-solving
- Process improvement
Location
- London
Work Type
- Office-based
- Client-site based
Experience Level
- Senior
Benefits
- Pension
- Life Assurance
- Private Medical cover
- Reflection Days
- Shared Parental Leave
- Access to Employee Action Groups (EAGs)
About the Company
- The ROI agency, established in 2005, comprises over 6,000 specialists across 95 markets, offering expertise in Media, Data, Technology, Commerce, and Content.
- The agency focuses on effectiveness to solve complex challenges, drive business outcomes, and grow client businesses.
- Zenith International works with leading brands including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok, and Verizon.
Equal Opportunity
- Zenith International is an equal opportunities employer.
- We welcome and encourage applications from people of all backgrounds.
- We do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
- We are committed to providing a fair, accessible, and inclusive recruitment process.
- We will work with candidates to ensure the recruitment process works for them, accommodating access needs related to disability, neurodivergence, or health conditions.
- Sharing information about access needs will not impact an application.
- Our values guide us to listen with empathy, uplift each other, take responsibility, and embrace change, building a culture where everyone feels seen, respected, and genuinely included.