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About the Role

The Director of Marketing Operations Quality & Governance is responsible for ensuring all customer-facing marketing experiences are launch-ready, operationally sound, scalable, and driving impact. This role assesses and improves processes between lifecycle and acquisition marketing teams and marketing operations to streamline requests and optimize for efficiency. They will establish testing frameworks, validation standards, governance, and operating models for high-quality execution across marketing channels and systems, balancing strategic leadership with operational excellence.

Responsibilities

Identify operational risks, quality gaps, and process inefficiencies while driving continuous improvement initiatives.
Define and govern the enterprise Marketing QA operating model, including quality standards, release readiness frameworks, policies, controls, and cross-functional governance processes.
Develop measurable KPIs, quality scorecards, SLAs, and operational health metrics to assess launch readiness and production stability.
Serve as the executive escalation point for release risks, production incidents, and launch decisions.
Define and lead the organization's end-to-end testing and QA automation strategy, establishing scalable validation frameworks, automated quality controls, and regression testing capabilities.
Establish testing frameworks and test automation that validate customer journeys, audience segmentation, landing pages and web experiences, data accuracy and integrity, personalization logic, and platform integrations and APIs.
Establish a comprehensive production monitoring framework, including operational health metrics, dashboards, alerting mechanisms, escalation procedures, and performance reporting.
Lead launch command-center activities for strategic initiatives and major releases.
Oversee incident management processes and production issue resolution.
Drive Root Cause Analysis (RCA) investigations and corrective action plans.

Requirements

10+ years of experience in Quality Assurance, Release Management, Marketing Operations, MarTech, Digital Operations, or related fields.
6+ years of leadership experience managing quality, testing, release, or operational readiness teams.
Experience developing enterprise-scale QA strategies, governance models, and operational frameworks.
Strong understanding of customer lifecycle marketing, omnichannel messaging, personalization, and customer journey orchestration.
Experience with release governance, change management, launch readiness, and production monitoring.
Demonstrated success implementing automation and scalable quality practices.
Experience partnering with cross-functional teams including Marketing, Product, Engineering, Analytics, and Operations.
Experience supporting platforms such as Braze, Adobe Experience Platform, Hightouch, AEM, or similar MarTech ecosystems.
Experience with QA automation technologies, monitoring tools, and CI/CD environments.
Knowledge of privacy, compliance, and customer communication governance practices.

Skills

Quality Assurance
Release Management
Marketing Operations
MarTech
Digital Operations
QA automation strategy
Testing frameworks
Regression testing
Customer journey validation
Audience segmentation validation
Landing page validation
Web experience validation
Data accuracy and integrity
Personalization logic validation
Platform integration validation
API validation
Production monitoring
Incident management
Root Cause Analysis (RCA)
Automation
Scalable quality practices
Cross-functional collaboration
Braze
Adobe Experience Platform
Hightouch
AEM
QA automation technologies
Monitoring tools
CI/CD environments
Privacy
Compliance
Customer communication governance

Location

Frisco, TX
San Jose, CA
Newport Beach, CA
New York, NY

Work Type

Hybrid

Experience Level

Director
10+ years of experience
6+ years of leadership experience

Salary/Compensations

USD $149,610.00/Yr. - USD $245,790.00/Yr.

Benefits

Bonus Program
401k Retirement
Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
Paid Parental Leave
Support and Community Involvement
14 Paid Company Holidays
Unlimited Paid Time Off for Exempt Employees
96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

About the Company

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Equal Opportunity

McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.