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About the Role
As Group Head Influencer Marketing, you will take strategic leadership of our influencer marketing division, develop teams and clients, and actively shape the future of creator marketing within one of the world's largest media agency networks.
Responsibilities
- Manage campaigns that shape culture, from fashion to gaming, FMCG to future tech, using brand and target group analyses.
- Advise clients on the selection, direction, and integration of influencers, from creative concept to storytelling and presentation.
- Professionally, quickly, and conscientiously build and maintain relationships with influencers and their management.
- Manage content and campaign strategy based on KPIs and insights, such as reach, engagement, brand lift, and conversion.
- Coordinate between clients, creator management, legal, media, and analytics teams.
- Identify trend drivers and platform strategies (e.g., TikTok, YouTube, Instagram, emerging formats) and drive innovation.
Requirements
- Several years of experience in influencer marketing, ideally in a media agency, digital agency, or comparable consulting environment.
- Initial or several years of leadership experience and enjoyment in developing employees and teams.
- Good knowledge of conceptualizing and managing influencer campaigns and their KPIs.
- Good communication and presentation skills, both internally and externally.
- Team player: Foster and lead internal team spirit and enjoy collaboration with cross-functional units.
- Visionary thinking: Actively shape the development of the department and influencer marketing.
- Enthusiasm for digital trends, social platforms, and creator culture.
- High initiative, hands-on mentality, and a drive to create.
- Creativity combined with a structured approach.
Skills
- Influencer Marketing
- Campaign Management
- Client Consulting
- Relationship Building
- Content Strategy
- KPI Management
- Trend Identification
- Platform Strategy
- Innovation
- Communication
- Presentation
- Team Leadership
- Digital Trends
- Social Media
- Creator Culture
Location
- Selected locations worldwide
Work Type
- Hybrid work model
- Flexible working hours
- Work from abroad (up to six weeks per year)
Experience Level
- Several years of experience in influencer marketing
- Initial or several years of leadership experience
Benefits
- Continuous professional development via digital learning platform
- Individual career paths with clear development and advancement opportunities
- Access to national and international talent and development programs
- Regular feedback and transparent performance development
- Personal support through mentoring program
- Access to modern AI tools for efficient, data-driven, and innovative work
- Practical training and learning opportunities in AI and digital innovations
- Opportunity to actively shape new technologies and integrate them into daily work
- Flexible work from selected locations worldwide
- Up to six weeks per year working abroad
- Hybrid work model
- Flexible working hours
- Childcare support
- Subsidy for Deutschlandticket
- Fair compensation for overtime
- 30 vacation days plus additional special leave days
- Diverse sports and health offerings, including cooperation with Urban Sports Club
- Mental health support through Mental Health Program
- Security and support in challenging life situations through Working with Cancer Policy
- Active engagement for Diversity, Equity & Inclusion
- Taking responsibility together in Sustainability Squad
- Opportunities to get involved in social projects and create social added value
- Welcome Week for a successful start
- Personal support through Buddy program
- Structured onboarding for a successful start
About the Company
- Publicis Media is the world's second-largest media agency network and part of the French communications group Publicis Groupe.
- As a global holding company, Publicis Media operates through its global agency brands Zenith, Starcom, and Spark, managing and continuously developing client business in strategic communication consulting in over 100 countries.
- Additionally, central specialist teams at Publicis Media support the agencies' clients in Data & Technology, Analytics & Insights, Research, Content, Performance, Activation, Buying, and Business Development.
Equal Opportunity
- We value diversity and are excited to learn how your previous experience could enrich our team.
- We look forward to your application - even if your qualifications do not 100% match our requirements.