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About the Role
Lead a cohesive brand and marketing strategy to drive awareness, profitable sales growth, and customer acquisition across an omni-channel business. This role involves a blend of data-driven decision making and creative intuition to shape the Stumptown brand experience.
Responsibilities
- Develop and execute brand positioning to maintain a super premium, relevant, and evolving brand.
- Lead marketing strategy, consumer insights, and marketing plan initiatives to drive ROI.
- Build integrated marketing plans leveraging consumer and channel insights, digital platforms, promotions, website, PR, and creative content.
- Oversee consumer communications across all channels, including social media marketing, community growth, and influencer outreach.
- Serve as a steward to guide Stumptown’s social impact and engage the community.
- Drive brand awareness through relevant partnership and brand collaboration opportunities.
- Increase the integration of consumer and customer voice into the business, initiating research as needed.
- Track critical brand and competitive KPIs.
- Oversee the customer experience on the website to grow traffic, conversion, and retention.
- Drive the ROI of digital marketing and implement site conversion improvements.
- Lead the new product stage gate review process for coffee beans and cold brew innovation.
- Collaborate with channel leaders to maximize sales for new products.
- Develop business plans and track/measure results for product innovation.
- Have full P&L responsibility for E-Commerce channels.
- Own and manage annual marketing budgets.
- Lead, build, and inspire a team of marketers and brand creators.
- Manage a team of marketing, e-commerce, creative, and product professionals, as well as external relationships.
Requirements
- 10+ years of brand leadership experience in a multi-channel environment including CPG & Retail.
- Craft beverage or coffee experience preferred.
- Premium brand experience strongly preferred.
- Bachelor’s degree in Marketing, Business or a related field; MBA preferred.
- Strong commercial mindset and proven track record of driving growth and profitability.
- Demonstrated analytical, creative, collaborative, and strategic thinking delivering brand-building results.
- Experience building digital strategies and campaigns with relevant KPIs.
- Experience managing creative teams and external agencies.
- Ability to balance timelines across multiple stakeholders and lead effectively in a matrix environment.
- Passionate and knowledgeable about consumers, trends, social scenes, emerging talent, and platforms.
- Exceptional communication skills for internal, external, and public audiences.
- Ability to sit continuously at a computer.
- Ability to carry weight, lift up to 5 pounds frequently and up to 25 pounds occasionally.
- Occasional travel ~10%.
Skills
- Brand leadership
- Marketing strategy
- Consumer insights
- Marketing plan development
- Integrated marketing
- Digital platforms
- Promotions
- Website management
- Public Relations (PR)
- Creative content development
- Storytelling
- Social media marketing
- Community growth
- Influencer outreach
- Social impact
- Partnerships
- Brand collaborations
- Consumer research
- KPI tracking
- eCommerce
- Website conversion optimization
- Digital marketing ROI
- Product innovation
- Stage gate process
- Business plan development
- P&L management
- Budget management
- Team leadership
- Analytical thinking
- Creative thinking
- Collaborative thinking
- Strategic thinking
- Communication skills
Location
- Portland, OR
Work Type
- Hybrid
Experience Level
- Senior
- 10+ years
Education Level
- Bachelor's degree
- MBA preferred
Salary/Compensations
- $175,000 - $225,000
- Bonus potential
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Employee Assistance Program (EAP)
- Flex Spending Accounts
- Company-paid Life Insurance
- Supplemental Life Insurance
- Accident insurance
- Hospital insurance
- Critical Illness insurance
- Long Term Disability insurance
- Paid New Parent Leave
- Short-Term Disability insurance or paid leave programs
- 9 paid holidays
- 1 personal holiday
- Vacation
- Sick leave benefits
- Paid HumansKind (Volunteer) hours
- Employee discount
- 401(k) savings plan with employer match
About the Company
- Stumptown is a coffee company that sources, roasts, tastes, packages, sells, delivers, brews, and serves high-quality coffee.
- The company is progressive, open, and evolving, with an uncompromising commitment to quality.
- Stumptown prides itself on passion for excellence, spirit of generosity, and nurturing long-term relationships.
- The company is a B Corp.
Equal Opportunity
- Stumptown welcomes diversity and celebrates individuals from all backgrounds, identities, and walks of life.
- The company strives to foster an environment of inclusion, diversity, equity, and accessibility.
- Embracing diversity makes the company stronger, enriches its culture, and allows for growth.
- Encourages candidates with diverse backgrounds, identities, skills, and abilities to apply.
- Provides reasonable accommodation for individuals requiring assistance in the application, interview, or assessment process.
- Proud to be an equal opportunity employer.