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About the Role

You’ll own the creative for our paid channels, with a focus on Meta, partnering closely with our creative team and GTM partners to generate ideas, get them into market, and improve and iterate based on what we learn. As we scale our paid media, we need to ship creative without sacrificing quality. You’ll be the creative expert for the channel—developing new concepts, understanding what’s working, and turning performance insights into the next round of ideas. You’ll have a lot of ownership and a short path from idea to execution, with work moving from conversation to live in-market quickly.

Responsibilities

• Own creative for paid performance channels end to end, from concept through shipped asset, with paid Meta as the primary focus
• Drive creative diversity by maintaining a pipeline of genuinely distinct concepts, formats, and angles rather than endless variations on one winner
• Design the full conversion path, from the ad through the landing page, so the entire funnel holds together
• Ship consistently by reading performance data, killing what is not working, and pushing harder on what is
• Build AI-powered production workflows that let one designer generate the creative volume a whole team used to, then reinvest that time in sharper concepts
• Partner directly with growth marketing to take a rough idea to live variants in days, from scaling a top performer for a new audience to reinterpreting something that worked elsewhere
• Partner with growth marketing to review ad performance KPIs and ideate new concepts based on results

Requirements

• 3+ years of growth, performance, or digital design experience, with direct ownership of creative that ran in paid channels and numbers you can speak to
• Scaled your own production process around AI
• Default to action: you would rather put five concepts in market this week and learn from them than perfect one over a month
• Fluent in current ad trends, creator formats, and internet culture, with the judgment to separate a trend worth borrowing from noise
• Experience analyzing ad performance KPIs and producing new concepts based on performance data

Skills

• Expert in paid Meta and fluent in direct response fundamentals
• Range across static and motion
• Expert in Figma, AI tooling
• After effects or Jitter capabilities (bonus)
• Exceptional eye for typography, color, layout, motion and overall craft, holding up across all ad dimensions
• Work inside our design system for branded concepts and flex tastefully outside it for channel-specific ones
• Communication skills to make cases to stakeholders

Location

• NYC headquarters
• Commutable to NYC headquarters

Work Type

• Hybrid
• In-office 3-4 days per week
• Required attendance on Tuesdays and Thursdays

Experience Level

• 3+ years of growth, performance, or digital design experience

Salary/Compensations

• $130,000 - $145,000

Benefits

• Competitive health & dental insurance options, effective on your first day of employment
• Flexible PTO
• In-office lunch twice per week for NYC and SF employees
• Late night dinner stipends
• Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources
• Annual stipend for professional development and continued learning
• High performers at 5 years receive a generous stipend to use however you recharge best
• 401k benefit: employees are eligible to contribute starting day 1 of employment
• Dependent Care FSA
• Paid parental leave
• Fertility and adoption benefits via Carrot and Kindbody

About the Company

• Genius AI is building technology to help local businesses run themselves.
• Genius AI products do the admin work that keeps practitioners from the work they love and the people they serve.
• From GlossGenius to Reception, its products work 24/7 on busywork like booking, marketing, client management, finances, staff and inventory management, and more.
• Genius AI technology has saved businesses 106M in admin hours, earned them $2.0B in additional revenue, and facilitated more than 624M client touch points.

Equal Opportunity

• At Genius AI, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work.
• We believe this benefits not only our employees but our product, customers, and community as well.
• Genius AI is proud to be an Equal Opportunity and Affirmative Action Employer.