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About the Role
HoYoverse is dedicated to creating immersive virtual world experiences and expanding its global reach through cutting-edge game development and publishing. We are seeking a passionate individual to drive brand strategy and marketing initiatives for our games in Southeast Asia.
Responsibilities
- Set brand objectives for product updates and develop structured brand strategies.
- Build an evaluation framework balancing brand building with marketing efficiency.
- Refine key selling points based on competitor activity and user insights.
- Continuously improve localized brand messaging.
- Plan and deliver high-impact online and offline campaigns.
- Manage vendors from creative development through post-campaign review.
- Build regional online and offline marketing resources.
- Develop communication plans and drive standout initiatives like social campaigns and local IP collaborations.
- Develop brand plans for Southeast Asia based on product needs and market trends.
- Collaborate with cross-regional teams to deliver brand plans.
Requirements
- 5+ years of experience in game publishing or marketing.
- Experience with anime-style, console, or PC games is preferred.
- Strong understanding of global gaming audiences and platforms (X, Discord, Reddit).
- Good sense of local content preferences.
- Strong capabilities in content planning, strategic thinking, and data analysis.
- Experience managing vendors, KOLs, and media partners.
- Willingness to work on execution details, including creative scripts and KOL communication.
- Professional fluency in English.
- Strong cross-cultural communication and influencing skills.
- Southeast Asia experience and a strong understanding of HoYoverse titles or anime culture are preferred.
- Results-driven and able to proactively move complex cross-functional projects forward.
Skills
- Brand Strategy
- Marketing
- Content Planning
- Strategic Thinking
- Data Analysis
- Vendor Management
- KOL Management
- Media Partnerships
- Cross-cultural Communication
- Influencing Skills
Location
- Singapore
Work Type
- Full-time
Experience Level
- 5+ years
About the Company
- HoYoverse is committed to providing immersive virtual world experiences to players around the world.
- We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content.
- Community is at the heart of everything we do, and we are devoted to engaging fans and fostering an enthusiastic and inclusive global community.
- We consistently explore cutting-edge game development technologies.
- In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.
Equal Opportunity
- We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life.
- If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.