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About the Role
Own the strategic narrative, positioning, and messaging for Docusign's Contract Lifecycle Management (CLM) capabilities within the broader Docusign IAM platform. This is a highly visible, cross-functional role at the intersection of product strategy, platform storytelling, and enterprise go-to-market execution. You will serve as the company's primary authority on CLM narrative and messaging, ensuring every launch, campaign, and enablement asset tells a consistent, compelling, and differentiated story. Partner closely with Product, Sales, Corporate Marketing, and Field Marketing to build the messaging infrastructure that helps Docusign win in an increasingly competitive market. Contribute to key analyst relations programs and support strategic company initiatives, including our user conference and Momentum.
Responsibilities
- Own, regularly update, and maintain the holistic positioning, differentiation story, and core narrative bill of materials for Docusign's CLM capabilities within the IAM platform.
- Develop and evolve the messaging strategy for CLM, ensuring alignment with the broader platform narrative and Docusign's overarching go-to-market strategy.
- Review CLM-related product launches for narrative consistency and a coherent platform message at every release.
- Articulate clearly why Docusign's contract management approach is differentiated and how it fits within the broader IAM platform story.
- Enable field and cross-functional teams on competitive positioning, competitive differentiation, and platform messaging.
- Contribute to analyst relations programs by supporting briefing preparation, messaging alignment, and presentation content.
- Support enablement efforts related to analyst rankings and evaluations.
- Serve as a contributor to high-impact strategic programs including the company's user conference, Momentum, and Momentum OnTour.
Requirements
- 8+ years of product marketing experience in the B2B SaaS space, with a proven track record of owning positioning and messaging for high-growth products or platform portfolios.
- Experience with CLM, contract management, or broader enterprise software landscape, translating complex product capabilities into clear, compelling narratives for both technical and non-technical audiences.
- Bachelor's degree or equivalent practical experience.
- Experience supporting or contributing to analyst relations activities, including briefing preparation, content development, or enablement on analyst rankings and evaluations.
- Experience driving projects from concept to completion with minimal direction, and aligning priorities to company goals and leadership objectives.
- MBA from top tier school or work equivalent.
- Experience supporting or contributing to analyst relations programs and familiarity with major evaluation frameworks (e.g., Magic Quadrant, Wave, MarketScape).
- Experience supporting large-scale customer or industry events, such as user conferences.
- Highly collaborative, enthusiastic, open, proactive, and results-driven.
- Self-starter who can accomplish projects with minimal need for supervision.
- Continuous learner who actively seeks out new knowledge, asks deep questions, and brings fresh perspectives to complex problems.
- Agile team player who thrives in dynamic environments, adapting seamlessly to changing priorities and shifting business needs.
- Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.
Skills
- Product Marketing
- B2B SaaS
- Positioning
- Messaging
- Contract Lifecycle Management (CLM)
- Enterprise Software
- Analyst Relations
- Project Management
- Collaboration
- Agile Methodologies
Location
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- 8+ years
- Senior
Education Level
- Bachelor's degree
- MBA
Salary/Compensations
- California: $146,400.00 - $235,375.00 base salary
- Illinois, Colorado, Massachusetts and Minnesota: $140,100.00 - $197,925.00 base salary
- Washington, Maryland, New Jersey and New York (including NYC metro area): $140,100.00 - $206,775.00 base salary
- Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
- Stock: This role is eligible to receive Restricted Stock Units (RSUs).
Benefits
- Paid Time Off
- Paid company holidays based on region
- Paid Parental Leave
- Full Health Benefits Plans
- Retirement Plans
- Learning and Development
- Compassionate Care Leave
About the Company
- Docusign brings agreements to life.
- Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives.
- With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents.
- Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
Equal Opportunity
- Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work.
- We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life.
- Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures.
- It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive.
- We encourage great talent who bring a range of perspectives to apply for our open positions.
- Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach.
- We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.