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About the Role

The Marketing Manager translates brand strategy and launch priorities into retailer-specific activation plans that drive consumer engagement, commercial performance, and omnichannel excellence. This role leads the development and execution of integrated Go-To-Market and trade marketing strategies across key retail partners, ensuring brand campaigns and launches are effectively adapted for local market execution. The role plays a critical part in delivering connected consumer experiences across in-store, online, and omnichannel environments.

Responsibilities

Develop and execute integrated Go-To-Market and trade activation strategies aligned to brand objectives, launch priorities, and retailer calendars.
Translate global brand campaigns and launch strategies into retailer-specific activation plans tailored to local market and retailer requirements.
Lead omnichannel activation planning across in-store, online, and retail media touchpoints.
Ensure all retail activation activity aligns with brand positioning, campaign intent, and commercial priorities.
Lead the execution of launch strategies across new product launches (NPL), hero franchises, and key commercial moments.
Develop retailer launch toolkits, activation frameworks, and promotional plans that support visibility, conversion, and consumer engagement.
Drive high traffic moment activations including seasonal campaigns, gifting moments, and retailer-specific opportunities.
Support the delivery of sampling, gifting, retail events, and conversion-driving programmes across channels.
Build strong partnerships with Sales, National Accounts, and retail partners to support aligned commercial execution.
Collaborate closely with Consumer Engagement, Online, CRM, and Paid Media teams to ensure integrated omnichannel campaign delivery.
Partner with Visual Merchandising, Creative Operations, and Education teams to support impactful retail execution and consumer experiences.
Act as a key point of contact for retailer activation planning and campaign coordination.
Monitor retail activation performance, campaign effectiveness, and commercial outcomes to identify optimisation opportunities.
Analyse retailer, category, and consumer trends to inform future activation strategies and launch planning.
Develop reporting frameworks and share insights, best practices, and recommendations with key stakeholders.
Support forecasting, promotional planning, and launch readiness processes in partnership with global and local teams.
Manage activation timelines, budgets, approvals, and operational processes to ensure seamless execution.
Oversee agency and supplier relationships to deliver high-quality activation and retail marketing programmes.
Ensure governance and consistency across retailer activation, promotional activity, and retail marketing standards.

Requirements

Experience within trade marketing, retail marketing, Go-To-Market activation, or omnichannel marketing.
Strong understanding of the UK & Ireland retail landscape and omnichannel consumer behaviours.
Proven experience developing and executing retailer-specific activation strategies and launch programmes.
Strong commercial awareness with the ability to balance brand equity and business performance objectives.
Experience working cross-functionally across Sales, Brand, Online, Consumer Engagement, and Retail teams.
Strong project management and operational planning capability with the ability to manage multiple priorities simultaneously.
Excellent stakeholder management and communication skills.
Analytical mindset with the ability to interpret retailer performance, campaign metrics, and consumer insights.
Great financial acumen.
Experience managing agencies, suppliers, and activation budgets.
Luxury, beauty, fashion, or premium consumer brand experience preferred.

Skills

Trade marketing
Retail marketing
Go-To-Market activation
Omnichannel marketing
Activation planning
Retailer understanding
Operational excellence
Project management
Stakeholder management
Communication
Analytical skills
Financial acumen

Location

UK & Ireland

Work Type

Hybrid Working
Remote/Abroad up to two weeks per calendar year

Benefits

25 Days Annual Leave (exc. Bank Holidays)
1 day Annual Leave to celebrate your birthday
Holiday Purchase opportunity
Bonus Opportunity
Summer Fridays
Generous Staff Discount
Mental Health Wellbeing Initiatives
Benefits platform with exclusive discounts and offers
Employee resource groups
LinkedIn learning

About the Company

Crème de La Mer inspires intrigue, adoration and cultlike devotion.
It all began when Dr. Max Huber, a physicist, embarked on a healing quest after a lab accident.
Twelve years and 6,000 experiments later, Miracle Broth — the legendary elixir — was born.
Since joining The Estée Lauder Companies in 1995, La Mer has become the most coveted skin care brand in the world.