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About the Role
As Media Strategy Manager, you will shape how our brands show up in the world by leading integrated media strategy that centers on consumers and transforms insights and data into meaningful growth. You will partner across teams and agencies to build breakthrough media plans, explore new channels and ideas, and continuously test, learn, and optimize.
Responsibilities
- Lead media strategy, planning, and implementation of brand media plans for our entire house of brands.
- Translate brand and business objectives into clear, actionable media strategies and investment recommendations.
- Build integrated, full-funnel media strategies that generate consumer demand and connect brand building to activation across the consumer journey.
- Champion a digital-first, consumer-centric mindset that meets our audience where they are.
- Develop cross-channel media plans across digital, Linear TV/CTV, Audio, OOH, Paid Social, and Custom Partnerships.
- Manage large-scale media investments, including forecasting, pacing, and financial reporting in partnership with Finance.
- Drive the effectiveness of brand and retail media investment, identifying opportunities to improve performance, efficiency, and business impact across the full funnel.
- Translate consumer, media, and business insights into investment strategy, influencing channel mix, audience, flighting, and optimization decisions.
- Shape media strategy in partnership with brand, commercial, and agency teams, clearly articulating investment choices, trade-offs, and expected business outcomes.
- Partner with Brand, Omni, Ecommerce, Social, Consumer Insights & Analytics, and other cross-functional teams to deliver cohesive consumer experiences across touchpoints.
- Act as an in-house media expert and trusted advisor to marketing teams and leadership, bringing a clear point of view on media strategy, investment, and emerging opportunities.
- Serve as a key strategic partner to media agencies, setting clear expectations and ensuring strong planning rigor, executional excellence, and accountability.
- Partner with creative teams and agencies to ensure media and creative strategies work together effectively.
- Lead agency and media partner relationships, setting clear expectations, challenging recommendations, and ensuring partners deliver strategic value beyond execution.
- Lead cross-functional collaboration across creative, analytics, brand, partnerships, and influencer to ensure media strategy shows up cohesively and drives maximum impact.
- Partner with Consumer Insights & Analytics to develop measurement plans, learning agendas, and testing frameworks that inform future strategy and investment.
- Socialize media and campaign performance across the organization.
- Use performance data and consumer insights to continuously optimize media investments and improve business outcomes.
- Lead a culture of experimentation, leveraging approaches such as brand lift, conversion lift, A/B testing, and marketing mix modeling to understand impact and identify opportunities.
- Advance media capabilities and best practices at scale, building stronger approaches to measurement, audience strategy, retail media, emerging channels, and optimization.
- Identify emerging platforms, technologies, partners, and consumer behaviors that can create competitive advantage for our brands.
- Drive thoughtful experimentation and innovation, balancing new opportunities with measurable business impact.
- Develop and evolve media best practices, frameworks, and ways of working to improve team efficiency and media effectiveness.
- Bring thought leadership on the evolving media, advertising, and ad tech landscape to marketing teams and leadership.
Requirements
- Bachelors Degree and 7+ years of experience in media strategy, planning, execution and measurement, gained within an agency or in-house environment.
- 2+ years managing agency partnerships.
- 2+ years of experience using media analytics and campaign performance data to uncover insights, evaluate effectiveness and translate complex data into clear, actionable recommendations.
- Qualified candidates must be legally authorized to work in the United States without current or future sponsorship.
- Ability to lift 10-40 pounds.
Skills
- Media strategy
- Media planning
- Media execution
- Media measurement
- Agency partnerships
- Media analytics
- Campaign performance data
- Consumer insights
- Digital media
- Linear TV/CTV
- Audio
- OOH
- Paid Social
- Custom Partnerships
- Forecasting
- Pacing
- Financial reporting
- Performance optimization
- Investment strategy
- Channel mix
- Audience strategy
- Flighting
- Cross-functional collaboration
- Measurement plans
- Learning agendas
- Testing frameworks
- Brand lift
- Conversion lift
- A/B testing
- Marketing mix modeling
- Retail media
- Emerging channels
- First-party data activation
- Audience development
- Segmentation strategies
- National brand campaigns
- Performance marketing campaigns
- Media ecosystem understanding
- Ad tech
- Communication skills
- Storytelling skills
Location
- San Francisco, CA
Work Type
- Full-time
- Remote work available once per week after 90-day onboarding
- Onsite
Experience Level
- 7+ years of experience in media strategy, planning, execution and measurement
- 2+ years managing agency partnerships
- 2+ years of experience using media analytics and campaign performance data
Education Level
- Bachelors Degree
Salary/Compensations
- 145,839.00 USD - 191,413.00 USD
Benefits
- Subsidized health insurance benefits package
- Competitive vacation + holiday bundle
- Generous retirement match + pre-tax savings options
- Dedicated volunteer time
- Pioneering events + experiences
- Access to discounted/free company products
About the Company
- Lifestyle Brands (the LSB) is a growing house of like-minded brands under the SC Johnson umbrella including Method®, Mrs. Meyer’s Clean Day®, Babyganics® and Ecover®.
- Headquartered in San Francisco with additional operations in Chicago and throughout Europe, the LSB is home to 650 employees.
- The LSB is part of SC Johnson, a family-owned company and leading manufacturer of household cleaning, home storage, air care, pest control and shoe care products, as well as professional products.
- SC Johnson was originally founded in 1886 and is headquartered in Wisconsin, U.S.A.
- SC Johnson and the Lifestyle Brands division are at work for a better world.
- At SC Johnson, we believe people achieve their best when they collaborate and work together in person. We value connection to strengthen teamwork, accelerate problem solving, and drive innovation.
Equal Opportunity
- The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.
- Accommodation Requests: If you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to SCJHR@scj.com.
- All qualified applicants are encouraged to apply.
- Download the EEO Know Your Rights poster for more information.