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Develop and implement innovative platform and content strategies to drive social media channel growth, community engagement, and e-commerce revenue.

Assist with social posting across owned and operated handles (IG, Facebook, TikTok, Pinterest etc.)
Create and manage monthly content calendars including social-first content, retail & brand events, social giveaways, influencer activations, and brand campaigns.
Collaborate with digital marketing, communications, and e-commerce to support key brand initiatives.
Monitor social media activity, like and engage with users across social media platforms.
Support social for brand events, collaborations, and projects, liaising with creative services for social deliverables.
Analyze data and performance, updating the executive team on social performance and optimizing strategies and content.
Understand key social trends, reacting and building on strategies as trends evolve.
Assist with content creation production and execution.
Lead day-to-day activities to maintain all social network accounts and communications on platforms.
Lead concepting, ideas, briefs, and storyboarding.
Manage projects and set up shoots, including props and products, in partnership with styling and creative teams.
Develop pre-production decks ahead of shoots.
Oversee content creators and post-production deliverables during social shoots.

8+ years of experience developing and leading social media strategy.
Proven track record of driving results through developing and managing social media content, audience development, engagement, and growth strategies.
Ability to leverage a strong data orientation and analytical mindset, coupled with creative thinking, to develop compelling, engaging social content and strategies.
Creative, strategic, and collaborative approach to problem solving, with the ability to lead through ambiguity and influence cross-functional partners.
Excellent verbal and written communication skills; ability to write clear, compelling content and use storytelling to build engagement and strengthen brand connection.
Fine-tuned presentation skills, with the ability to develop clear strategic proposals, communicate recommendations concisely, and effectively engage different audiences, including senior leadership.
Resourceful and resilient leader with the ability to prioritize, manage multiple initiatives, and drive results in a fast-paced environment.

Social Media Director at ALICE + OLIVIA

Social Media Director