Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Heidi is building a platform of clinical AI tools designed to support clinicians across their workflows. This role will shape how these products are positioned, launched, and brought to market, owning positioning, messaging, go-to-market strategy, and sales enablement. It requires a senior individual contributor comfortable setting strategy and executing it, with a strong point of view and hands-on approach.

Responsibilities

Own positioning and messaging across Heidi’s product suite, defining product function, target audience, problem solved, and competitive advantage.
Build messaging for key audiences including clinicians, clinical buyers, operational buyers, IT buyers, and executive buyers.
Translate product capabilities, customer outcomes, and competitive differentiation into messaging for campaigns, launches, sales materials, demos, and the website.
Own GTM strategy for major product launches, including target audience, positioning, launch plan, sales readiness, adoption, and success metrics.
Partner with Product to incorporate customer, competitive, and commercial insights into product development and market strategy.
Drive cross-functional launch execution and use adoption, customer feedback, and commercial performance to inform future strategy.
Build a strong point of view on customers, buyers, competitors, and the clinical AI market.
Own customer research, win/loss analysis, and competitive intelligence, including competitive positioning and battlecards.
Translate insights into recommendations that shape product, positioning, and GTM strategy.
Own core product marketing materials for Sales, including pitch decks, collateral, solution briefs, and demo narratives.
Understand market resonance, deal obstacles, and buyer needs to inform sales strategies.
Translate customer outcomes into proof points such as case studies, ROI stories, references, and validated data.
Support strategic deals with tailored messaging, competitive positioning, and objection handling.

Requirements

7+ years of product marketing experience, ideally in B2B SaaS, AI, healthcare, or another complex technology category.
Proven track record of independently owning positioning, messaging, and go-to-market strategy from development through execution.
Experience collaborating closely with Product and Sales to launch products, influence product strategy, and support complex sales motions.
Exceptional writing and storytelling skills, with the ability to make complex products clear, differentiated, and compelling.
Strong customer and commercial instincts, with experience using customer research, market insights, and performance data for decision-making.
Comfortable operating as a senior individual contributor: setting direction, influencing cross-functional teams, and producing work independently.
Comfortable moving quickly, making decisions with imperfect information, and operating in a high-growth environment.
Experience in healthcare, health tech, or clinical software (bonus points).
Experience bringing AI products to market (bonus points).
Experience selling into health systems or other complex enterprise organizations (bonus points).

Skills

Product Marketing
Positioning
Messaging
Go-to-Market Strategy
Sales Enablement
Customer Research
Market Intelligence
Competitive Analysis
Storytelling
B2B SaaS
AI
Healthcare Technology

Location

US
UK
Canada
Europe

Work Type

Full-time

Experience Level

Senior

Benefits

Generous Healthcare, Dental, and Vision benefit options (90%+ paid by Heidi)
401k with 3% match
$100/month Healthy Heidis budget
$700/year learning & development budget
Recharge Days after major pushes

About the Company

Heidi is building an AI Care Partner that works alongside clinicians to make healthcare continuous and deeply human.
The company's AI tools support clinicians across their workflows, giving back millions of hours to healthcare professionals and supporting millions of patient visits globally.
Heidi is backed by nearly $100 million in funding and is growing in the US, UK, Canada, and Europe, partnering with leading health systems.
Heidi's mission is to build for healthcare's next decade, lead healthcare forward, and follow the evidence.