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About the Role
Quantcast is seeking an experienced Integrated Marketing Manager to execute commercial strategies, activate ICP strategies, accelerate pipeline creation, and ensure coordinated multi-channel customer experiences for major initiatives like product launches and ABM programs.
Responsibilities
- Act as the central orchestrator for major go-to-market initiatives, bringing together Product Marketing, Commercial Content, Brand, Growth Marketing, Revenue Enablement and Sales to deliver coordinated, integrated customer experiences.
- Lead the planning and execution of integrated marketing campaigns that support business growth across priority verticals, regions and strategic initiatives.
- Own the development and activation of Account-Based Marketing programmes, including 1:1, 1:few and 1:many engagement strategies aligned to our ICP.
- Lead cross-functional product launches, ensuring alignment across messaging, creative, digital channels, sales enablement, executive engagement and customer communications.
- Translate commercial strategy into market activation, developing ICP activation programmes that combine digital marketing, content, events, executive engagement, customer advocacy and ABM to accelerate pipeline creation.
- Partner with Commercial Marketing, Brand and Growth Marketing to develop and activate the content and assets required to support integrated campaigns, product launches and ABM programmes.
- Coordinate campaign amplification across organic social, executive advocacy and employee advocacy to maximise the reach and impact of major marketing initiatives.
- Collaborate with Growth Marketing to activate campaigns across email, paid media, website, marketing automation and digital channels.
- Maintain integrated marketing calendars, campaign plans and stakeholder communications to ensure programmes are delivered on time and to a high standard.
- Track campaign performance, account engagement, pipeline influence and ROI, using insights to continuously optimise future campaigns and programmes.
- Identify opportunities to leverage AI and automation to improve campaign planning, workflow efficiency, personalisation and programme execution.
- Build strong cross-functional relationships with Product, Sales, Revenue Enablement, Regional Marketing teams and external partners to ensure successful delivery of commercial programmes.
Requirements
- 3–5 years' experience in B2B marketing, integrated marketing, campaign management, or account-based marketing.
- Proven experience planning and executing integrated multi-channel marketing campaigns from strategy through execution.
- Experience delivering Account-Based Marketing (ABM) programmes across multiple account tiers.
- Strong project management skills with the ability to manage multiple complex workstreams simultaneously.
- Excellent written, verbal, and presentation skills.
- Highly organised with exceptional attention to detail.
- Positive, proactive, problem-solver and collaborative team player.
- Comfortable working in a fast-paced, high-growth environment.
- Experience in Media, AdTech, MarTech, or SaaS (Nice to have).
- Experience with Account-Based Marketing platforms and methodologies (Nice to have).
- Experience using Salesforce, Marketo, Builder.io, or similar marketing technologies (Nice to have).
- Familiarity with AI tools that support campaign creation, content development, and marketing automation (Nice to have).
Skills
- B2B marketing
- Integrated marketing
- Campaign management
- Account-based marketing (ABM)
- Multi-channel marketing
- Project management
- Written communication
- Verbal communication
- Presentation skills
- Organization
- Attention to detail
- Problem-solving
- Collaboration
- AI and automation
- Salesforce
- Marketo
- Builder.io
Location
- San Francisco
Work Type
- Full-time
Experience Level
- 3-5 years
Salary/Compensations
- Competitive salary
- Performance bonus
- Equity
Benefits
- Comprehensive benefits package
About the Company
- Quantcast revolutionizes advertising technology with an AI-powered Demand Side Platform (DSP) connecting marketers with ideal audiences across the open internet.
- Founded in 2006, Quantcast is an industry trailblazer, launching the first AI-powered measurement platform for publishers and the first AI-driven DSP.
- Our AI delivers measurable outcomes that provide clients a competitive edge.
Equal Opportunity
- Quantcast is an Equal Opportunity Employer.
- Please see the Applicant Privacy Notice for details on our applicant privacy policy.