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About the Role

Canon U.S.A., Inc. is seeking a seasoned, process-driven, and strategic Marketing Operations Manager to lead marketing operations, campaign management, lead generation workflows, and operational strategies. This role serves as the operational backbone of the marketing team, translating business goals into scalable marketing operations, streamlined campaign workflows, and measurable business growth. You will lead and mentor a team, drive end-to-end campaign execution, lead generation, media management, and budget tracking. You will align team initiatives with centralized functional teams to ensure tools and platform implementations serve strategic and production needs. This role offers an opportunity to shape growth trajectory for candidates skilled in managing complex multi-channel projects, establishing operational governance, optimizing lead pipelines, and driving cross-functional alignment.

Responsibilities

Define overarching marketing operations strategies, SLA standards, and campaign execution frameworks that align with core business goals and revenue targets.
Serve as the primary strategic interface with centralized corporate MarTech and Demand Gen teams, ensuring infrastructure, technology platforms, and CRM implementations serve department strategy and production requirements.
Establish operational governance, standardized campaign workflows, and best practices for seamless, scalable execution across all marketing programs.
Architect and oversee end-to-end lead management strategies, guiding demand generation campaigns and sales handoff workflows.
Ensure all marketing campaigns are structured to drive quality lead generation, nurture prospects, and deliver actionable pipeline growth.
Oversee multi-channel campaign deployment schedules, ensuring consistent execution across digital channels, email, direct mail, and media outlets.
Manage comprehensive advertising, media, and promotional plans, overseeing media buying schedules, vendor contracts, and agency deliverables.
Coordinate multi-channel campaign assets, aligning digital marketing, paid media, print, and event communications into cohesive customer journeys.
Partner with campaign leads and product stakeholders to evaluate media performance, optimize advertising spend, and maximize channel reach.
Oversee the end-to-end execution of complex, high-visibility marketing projects, ensuring deliverables are completed on schedule, within scope, and to brand standards.
Direct program financial operations, managing department budgets, tracking monthly invoices, reconciling expenses, and driving ROI across marketing investments.
Establish transparent tracking systems and resource allocations to streamline operational workflows across multiple concurrent campaigns.
Partner with functional analytics resources to build performance dashboards, measure campaign attribution metrics, and evaluate KPIs across lead generation programs.
Translate campaign data, channel analytics, and performance insights into actionable strategy refinements for sales and marketing leadership.
Continuously monitor campaign conversion rates, database deliverability, and workflow performance to optimize ongoing marketing efficiency.
Lead, mentor, and develop marketing operations and campaign specialists, fostering a high-performance culture focused on operational excellence and accountability.
Build strong collaborative partnerships with segment leads, product teams, sales leadership, and corporate marketing functions to drive consistent execution and pipeline results.
Act as a central operational liaison, providing sales enablement updates, campaign timelines, and operational guidance to sales teams and internal analysts.

Requirements

7 plus years of progressive experience in marketing operations, project management, campaign execution, and lead generation, with a proven track record of managing complex marketing programs.
Demonstrated success in leading, mentoring, and developing teams, with strong management capabilities in holding cross-functional partners accountable to execution timelines.
Deep expertise in establishing marketing operational frameworks, campaign workflows, project management methodologies, and lead management processes.
Strong background in managing multi-channel lead generation programs, campaign funnels, paid media schedules, and digital nurture strategies.
Proven ability to act as a strategic liaison between business units and functional enterprise teams without requiring direct system engineering responsibilities.
Exceptional organizational skills with demonstrated experience managing multi-faceted project roadmaps, vendor contracts, and complex marketing budgets.
Strong capability to interpret campaign metrics, lead flow data, and performance analytics to guide decision-making and continuous process improvement.
Superior verbal, written, and cross-functional communication skills, with the ability to articulate complex operational strategies to executive stakeholders.
Ability to travel domestically up to 25%.
Individual must possess a clean valid state driver's license in order to obtain the position.
This position requires driving, therefore a valid driver's license and acceptable driving record are necessary.
Must remain in compliance with company safety guidelines and policies.
You must be legally authorized to work in the United States.
The Company will not pursue or support visa sponsorship.
All applicants must reside in the United States at the time of hire.

Skills

Marketing operations
Project management
Campaign execution
Lead generation
Marketing operational frameworks
Campaign workflows
Lead management processes
Multi-channel lead generation programs
Campaign funnels
Paid media schedules
Digital nurture strategies
Strategic liaison
Budget management
Vendor contract management
Campaign metrics analysis
Lead flow data analysis
Performance analytics
Verbal communication
Written communication
Cross-functional communication

Location

Boca Raton, FL
Itasca, IL
Norcross, GA
Melville, NY

Work Type

Full-time
Hybrid

Experience Level

Manager

Education Level

Bachelor’s degree in Marketing, Business Administration, Operations Management, or a related field (or equivalent practical experience)
PMP or advanced degree is a plus

Salary/Compensations

$96,880 - $145,090

Benefits

Medical
Dental
Vision
401(k) Savings Plan
Discretionary profit sharing
Discretionary success sharing
Educational assistance
Recognition programs
Vacation
Employee referral bonus
Employee discounts
“Dress for Your Day” attire program
Volunteer opportunities

About the Company

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets.
With approximately $28.5 billion in global revenue, its parent company, Canon Inc., as of 2024 has ranked in the top-10 for U.S. patents granted for 41 consecutive years.
Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility.
Learn more about Canon at www.usa.canon.com and connect on LinkedIn at https://www.linkedin.com/company/canonusa.
Where Talent Fosters Innovation.
Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff, we are a phenomenal team working collaboratively toward common goals.
Our employees have a strong work ethic, creativity, and a cooperative spirit.
We believe in integrity, respect, empowerment, and making a difference in the communities we serve.
There is a strong sense of pride in what we do individually and together as a team.
Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation.

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.