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About the Role

Partnering confidentially with a growing global B2B technology company, this role is for a hands-on B2B Campaign Manager to own enterprise campaign execution across North America and international markets. This is not a strategy-only marketing role, but one where you will personally build and execute account-based marketing (ABM) programs, HubSpot campaigns, workflows, segmentation, outbound support, events, paid LinkedIn campaigns, and demand-generation initiatives targeting complex enterprise accounts. The ideal candidate understands long enterprise sales cycles, knows how to market to multiple decision-makers, and can connect campaign activity directly to pipeline. This role is designed for someone who prefers to build and launch campaigns themselves.

Responsibilities

• Build and execute 1:1 and 1 ABM programs against named enterprise accounts
• Research target organizations and identify relevant business triggers, operational challenges, and campaign angles
• Build account segmentation and targeting strategies
• Develop multi-touch campaigns across email, LinkedIn, content, events, and outbound channels
• Partner closely with Sales on account strategy, sequencing, and engagement
• Track account-level engagement and translate signals into actionable intelligence for Sales
• Build company and contact lists within HubSpot
• Create smart segmentation within HubSpot
• Configure workflows and sequences within HubSpot
• Build campaign structures within HubSpot
• Set up tracking and attribution within HubSpot
• Manage campaign reporting within HubSpot
• Analyze performance and pipeline contribution within HubSpot
• Identify what's working and adjust campaigns accordingly within HubSpot
• Build top-of-funnel campaigns targeting priority enterprise verticals
• Develop acquisition programs for complex B2B audiences
• Support outbound Sales initiatives with messaging, account intelligence, and campaign amplification
• Manage always-on LinkedIn programs targeting specific companies and decision-makers
• Support paid search and other targeted digital channels where appropriate
• Drive promotion, registration, attendance, and follow-up for webinars, industry events, and customer programs
• Partner with internal content and design resources to bring campaigns to market
• Support SEO and answer-engine optimization initiatives
• Repurpose existing content across campaigns and channels to maximize reach and pipeline impact
• Use AI for account research, campaign development, personalization, content ideation, workflow automation, marketing research, and campaign optimization

Requirements

• 5+ years of B2B marketing experience
• Advanced hands-on HubSpot experience
• Proven ABM campaign execution experience
• Experience personally building and launching campaigns end-to-end
• Enterprise B2B experience involving complex, multi-stakeholder sales cycles
• Strong understanding of marketing attribution and pipeline reporting
• Ability to work closely with enterprise sales teams
• Strong commercial judgment and understanding of how marketing influences revenue
• Ability to operate independently within a lean, fast-moving team
• Experience marketing products or services with $100K+ enterprise deal values (Strongly Preferred)
• Experience with six-month or longer enterprise sales cycles (Strongly Preferred)
• Experience marketing into senior operational and technical decision-makers (Strongly Preferred)
• Experience with LinkedIn paid campaigns and highly targeted B2B audiences (Strongly Preferred)
• Event and webinar campaign experience (Strongly Preferred)
• SEO/AEO exposure (Strongly Preferred)
• Practical experience incorporating AI into marketing workflows (Strongly Preferred)
• Experience within Enterprise SaaS, Artificial Intelligence / Computer Vision, Industrial Technology, Energy, Utilities, Mining, Oil & Gas, Transportation, Critical Infrastructure, Industrial Automation, or Enterprise IT (Ideal Industry Background)
• Must have strong overlap with US East Coast business hours

Skills

• Account-based marketing (ABM)
• HubSpot campaign execution
• Workflow automation
• Segmentation
• Outbound support
• LinkedIn campaigns
• Demand generation
• Enterprise sales cycles
• Marketing attribution
• Pipeline reporting
• AI-enabled marketing
• SEO/AEO
• Content repurposing

Location

• Remote – United States
• Remote – Canada

Work Type

• Full-Time Contractor
• Remote

Experience Level

• 5+ Years

About the Company

• Growing global B2B technology company.