Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Principal Field & Events Marketing Manager role.

Rezi rewrites your resume against WP Engine's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Principal Field & Events Marketing Manager posting at WP Engine — free, in seconds.

About the Role

WP Engine is seeking a driven, tech-savvy Principal Field & Events Marketing Manager to own and evolve North America field marketing programs. This role will produce high-touch, in-person experiences to build brand awareness, engage priority audiences, generate demand, and accelerate pipeline. The ideal candidate will act as a strategic focal point, bringing an informed perspective on regional events, sponsorships, and campaigns to promote the brand and accelerate revenue growth, balancing strategic thinking with hands-on execution.

Responsibilities

Develop and execute high-impact field marketing programs across North America, including regional event sponsorships, customer roadshows, industry conferences, field activations, and executive dinners.
Own end-to-end production, project management, promotion, and onsite execution for North America in-person field events.
Manage event briefs, timelines, vendors, contracts, procurement, logistics, RSVPs, and materials, while tracking results and reporting on post-event performance.
Partner deeply with Sales, SDR, Marketing Operations, Product Marketing, Creative Services, and other cross-functional teams to align field programs.
Manage line-item budgets for assigned North America events, including forecasting, vendor spend, expense tracking, and post-event reconciliation.
Partner with Marketing Operations, SDRs, and Sales to ensure event leads are captured, enriched, routed, nurtured, and actively worked after each event.
Establish and track event KPIs, analyze campaign and event performance, and deliver regular performance readouts to stakeholders and leadership.
Stay current on evolving field and event marketing trends, technologies, and emerging AI capabilities.
Bring curiosity and new ideas to the program, identify opportunities to improve the customer and prospect experience, and continuously evolve how WP Engine approaches field marketing.

Requirements

8+ years of progressive experience in B2B SaaS field marketing, event marketing, demand generation, or a related discipline.
Demonstrated ownership of complex North America field programs.
Demonstrated success independently managing complex, multi-touch field and event programs from planning and execution through post-event analysis.
Ability to understand target audiences, evaluate event opportunities, and connect field programs to broader marketing and revenue goals.
Strong hands-on experience managing the full event lifecycle, including event planning, vendor management, contracts, procurement, logistics, onsite execution, stakeholder communication, and post-event follow-up.
Proven ability to lead through influence and build trusted relationships across Sales, SDR, Marketing, Marketing Operations, Creative teams, external vendors, and senior stakeholders.
Strong understanding of how field marketing programs contribute to demand generation and pipeline.
Experience partnering with Sales and SDR teams on lead follow-up, nurture strategies, and post-event conversion.
Hands-on experience with CRM systems such as Salesforce and marketing automation platforms such as HubSpot.
Experience with event management platforms and project management tools is strongly preferred.
Strong background in event-level budget management, financial reconciliation, performance reporting, and evaluating event effectiveness through metrics such as MQLs, SQLs, pipeline, conversion, CAC, and ROI.
Highly curious, proactive, and comfortable operating in ambiguity.
Communicate openly, adapt quickly when plans change, continuously seek to understand business performance, and stay current on how field marketing and events are evolving.
Passionate about field and event marketing and motivated to continuously improve how programs are planned, executed, and measured.
Comfortable exploring new technologies, including AI, to improve efficiency, engagement, and business impact.

Skills

Field Marketing
Event Marketing
Demand Generation
B2B SaaS
Project Management
Vendor Management
Budget Management
Financial Reconciliation
Performance Reporting
Salesforce
HubSpot
Event Management Platforms
AI

Location

North America

Work Type

In-person
Field Marketing

Experience Level

8+ years

Salary/Compensations

$120,000 - $125,000
$100,000.00 - $137,500.00

Benefits

Company Stock Options
Great Health Benefits (Medical, Dental, Vision, Life Insurance)
Fertility Benefits (IVF/Fertility drug coverage)
HSA Company contribution $750 for employee / $1500 for family
401(k) with a 4% match
Disability Insurance
Paid Family and Caregiver’s Leave
Employee Assistance Program
Generous Vacation Time
One-time $500 payment to set up your home office
4 Company Wellness Days a year
1 floating holiday
Pet Insurance
On-going education through LinkedIn Learning, Workday Learning and our Career Growth Portal

About the Company

WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence.
Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for WordPress, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more.
WP Engine’s innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily.

Equal Opportunity

At WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique.
WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.