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About the Role

The Data, Tech, and Analytics (DTA) team within Global Client Solutions (GCS) is responsible for servicing clients with best-in-class data solutions, data strategy, analytics, technology, and AI solutions to drive client growth. We are seeking an Analytics Manager to join our growing Analytics & Data Science team, reporting into the Data Tech and Analytics global lead. The team focuses on media effectiveness measurement, campaign analysis, and client communication to help make brands more valuable. You will work with a leading advertiser, JLR, to harness their data and improve campaign performance by developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks are critical.

Responsibilities

Build and apply a deep understanding of marketing objectives to support Account teams with comprehensive measurement and testing plans.
Help deliver best-in-class analytical capabilities across the agency with the wider Analytics team, including the use of new methods, techniques, tools, and systems.
Manage the process through to delivery and take ownership of global roll out.
Lead the creation of clear, robust, and thought-provoking campaign reviews and insights, and show the wider team/clients how to improve effectiveness.
Deliver insightful campaign reviews with actionable recommendations to improve marketing effectiveness.
Develop a deep understanding of marketing platform testing and targeting abilities, and act in a consultative capacity in their implementation.
Provide actionable insights and design experiments to optimize campaign performance, focusing on brand and conversion lift studies.
Build trusted relationships with client’s marketing, analytics, and data leads, acting as a knowledgeable and credible day-to-day strategic partner.
Manage relationships with data engineering teams and set automation strategies to integrate new tools and solutions.
Support the commercial health of your client account by contributing to the scoping and delivery of high-value analytics projects.
Participate in new business pitches, helping to develop data and tech solutions that demonstrate the value of WPP Media’s capabilities.
Coordinate with third-party vendors for the assessment and management of bespoke measurement solutions, including contracts and SOWs.
Translate complex data concepts for stakeholders and contribute to the company's data strategy, promoting data-driven innovation within the media industry.

Requirements

Highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions.
Experience in analytics, measurement, data science, or a related field.
Knowledge of applying measurement to media campaigns through Meta/Google, through brand and conversion lift studies, matched market tests or otherwise.
Well-developed problem-solving skills and the ability to think critically and creatively.
Strong understanding of statistics including hypothesis testing, descriptive statistics and distribution theory.
Strong communication skills, with the ability to present complex ideas to both technical and non-technical audiences.
Able to work independently and as part of a cross-functional team, using project management tools such as Jira/Trello.
Ability to project manage analytics projects.
Highly capable at presenting data in a visually engaging and insightful manner that cuts through the noise.
Experience in mentorship and management, ability to display empathy in difficult situations and lead by example.
Stay up-to-date with the latest industry trends and advancements in data science and analytics.
Strong understanding of what data points can be collected and analysed in a digital campaign, and how each data point should be analysed.
Knowledge of media data and incremental measurement, including both Direct Response and Brand campaigns.
Working knowledge of advanced measurement tools including MMM, MTA, Sales Lift, and Brand Studies.

Skills

SQL
R/Python
pandas
numpy
scipy
matplotlib
Jira
Trello

Location

Global

Work Type

Full-time

Experience Level

Manager

Education Level

Degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science

Benefits

Training/development
Full access to Google Cloud Platform
Wider global community of analysts and data scientists

About the Company

WPP is the trusted growth partner for the world’s leading brands.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Equal Opportunity

We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection.