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About the Role
Cockroach Labs is seeking a Senior Partner Marketing Manager to lead and amplify go-to-market strategies within its partner and ISV ecosystem. This role requires strong partner marketing experience, technical fluency, and a proven ability to develop measurable programs that drive awareness and pipeline.
Responsibilities
- Own the Partner Marketing Narrative and GTM Motion
- Lead go-to-market planning and execution for strategic technology partners across cloud, AI, and ISV ecosystems
- Build co-marketing campaigns, partner launch playbooks, and joint programs that drive awareness, adoption, and pipeline
- Translate integrations and engineering work into clear, compelling narratives for technical buyers and partner audiences
- Align partner launches and content with the broader integration roadmap and company positioning
- Track performance and continuously refine programs based on engagement, awareness, and business impact
- Develop a working understanding of CockroachDB's technical value and how it fits within partner ecosystems
- Create partner content, co-marketing assets, and program materials that resonate with technically informed audiences
- Collaborate closely with partner engineering and product marketing to stay current on integrations and roadmap priorities
- Show up credibly in partner conversations, webinars, and co-marketing initiatives
- Drive Cross-Functional Alignment
- Partner with alliances, product marketing, and demand gen to build joint programs that scale
- Serve as the connective tissue between partner relationships and internal marketing execution
- Help the partner team see marketing as a force multiplier
Requirements
- Must be based in New York City
- 5+ years of experience in partner marketing, alliance marketing, or ecosystem marketing in a B2B technology company
- A track record of building and executing co-marketing programs, partner launches, and joint GTM motions that drive pipeline
- Experience working across partner, PMM, and demand gen teams to align on shared goals and execution
- Enough technical fluency to hold credible conversations about cloud, infrastructure, APIs, or data products
- Ability to plan and execute webinars, virtual programs, and partner activations independently
- Strong written communication skills and an instinct for what resonates with technical and business audiences
- A self-starter mentality
- Experience marketing within developer or technical ecosystems
- Familiarity with databases, distributed systems, or cloud-native infrastructure
- Background in AI/ML ecosystem partnerships or ISV marketing
- Experience with dev rel or community-building programs
Skills
- Partner Marketing
- Alliance Marketing
- Ecosystem Marketing
- Go-to-Market Strategy
- Co-marketing Campaigns
- Technical Fluency
- Content Creation
- Program Management
- Cross-functional Collaboration
- Written Communication
- Webinar Execution
- Virtual Program Execution
- Partner Activation
Location
- New York City
Work Type
- Hybrid
Experience Level
- Senior
Salary/Compensations
- $150,000—$200,000 USD
Benefits
- Stock Options
- Medical Insurance
- Vision Insurance
- Dental Insurance
- Life and Disability Insurance
- Professional Development Funds
- Flexible Time Off
- Paid Holidays
- Paid Sick Days
- Paid Parental Leave
- Retirement Benefits
- Mental Wellbeing Benefits
About the Company
- Cockroach Labs is building the next era of software infrastructure with CockroachDB, designed to survive failures, scale without compromise, and adapt automatically.
- We are creating a future where complexity fades and infrastructure simply works at any scale.
- This is a place for ambitious individuals who want to shape industries.
Equal Opportunity
- Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce.
- If you need additional accommodations to feel comfortable during your interview process, please email us at accessibility@cockroachlabs.com.