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About the Role

The Field Marketing Analyst will support the Director of Field Marketing and leadership team to achieve the company’s marketing goals, including the development, execution, and analysis of marketing initiatives, events, and social media campaigns. This role oversees social media analytics, supports property onboarding, manages the CRM for email and SMS initiatives, coordinates marketing materials, and aids in developing department processes.

Responsibilities

• Collaborate with a third-party social media coordinator to coordinate all digital campaigns for properties without an onsite Marketing Manager.
• Monitor social media activity for all commercial assets.
• Coordinate the delivery of portfolio-wide holiday and sale campaign graphics, including production and scheduling.
• Stay up to date on social media and industry trends.
• Oversee the collection and analysis of marketing KPIs and event recaps for reporting.
• Collaborate on developing creative direction and new digital campaigns for field properties.
• Assist the marketing leadership team with the rollout of new internal marketing processes and procedures.
• Write seasonal, SEO-focused, blog-style content for property news pages.
• Review and organize all Marketing Agreement contracts for signature.
• Coordinate the training of new Field Marketing Managers and onboarded properties.
• Ensure department goals and deadlines are met.
• Collaborate with the leadership team on the annual budget review process.
• Coordinate the onboarding and offboarding of new properties, including social media and Google Business Profile ownership transfers.
• Assist with the preparation and coordination of audits related to property websites and social media standards.
• Manage the property CRM portfolio for email and SMS databases.
• Coordinate the delivery of company-branded items.
• Assist in collecting property marketing plans and other important information for cross-departmental use.
• Support additional projects and initiatives on an as-needed basis.

Requirements

• Passionate about social media and creating engaging content on platforms like Facebook, Instagram, and TikTok.
• Knowledgeable on the latest social media trends, analytics, paid social media optimization, and best practices.
• Ability to work with creative design tools (Canva Pro, Adobe Illustrator, Adobe InDesign, Adobe Photoshop) and understanding of design principles.
• Key understanding of marketing best practices and processes.
• Highly collaborative and enjoys working with various teams and stakeholders.
• Excellent communication skills.
• Excellent organizational skills with the ability to manage multiple priorities and meet deadlines.
• Excellent problem-solving and decision-making skills.
• Ability to translate complex data and research findings into clear, understandable insights.
• Strong written and verbal communication skills with the ability to present information clearly and professionally.
• Can-do, optimistic attitude.
• Ability to commute on-site on a weekly basis.
• Ability to use computer screens and keyboards.
• Ability to operate a passenger vehicle.
• Ability to perform occasional and sometimes overnight air travel.
• Manual dexterity sufficient for constant use of a keyboard, mouse and telephone/radio.
• Ability to operate office equipment, including a copier, fax machine, postage machine, etc.
• Ability to lift 20 pounds.
• Speech and hearing sufficient for regular communications.
• Vision sufficient for reading work-related documents.
• Sufficient sense of smell to detect dangerous odors.
• Ability to walk, bend, stoop, climb, and reach in the course of normal office functions.
• Ability to sit and stand for long periods of time.

Skills

• Social media marketing
• Social media analytics
• Content creation
• Paid social media
• Graphic design tools (Canva Pro, Adobe Illustrator, Adobe InDesign, Adobe Photoshop)
• Marketing best practices
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Instagram, Facebook/Meta, TikTok)
• CRM platforms
• Email marketing
• SMS marketing

Location

• On-site

Work Type

• Full-Time

Experience Level

• 1-3 years experience in marketing/social media marketing preferred

Education Level

• Bachelor’s degree in marketing/digital marketing/public relations or related field

About the Company

• Spinoso Real Estate Group is a dynamic and collaborative organization driven by a passion for retail real estate and operational excellence.
• Our Field Marketing Department leads the marketing strategy and direction for our commercial assets.

Equal Opportunity

• Spinoso Real Estate Group is an Equal Opportunity Employer.