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About the Role
As a Manager, Paid Search & Social, you will be responsible for the strategic planning, operational management, and execution of a client's paid search (SEM) and paid social marketing initiatives. You will manage and guide less expert team members while focusing increasingly on strategy development, performance optimization, and cross-channel integration for dedicated account(s).
Responsibilities
- Develop forecasts and media plans across Paid Search and Paid Social platforms.
- Understand the client’s product, competitive landscape, and overall marketing objectives to define integrated search and social campaign strategies and deliverable plans.
- Manage end-to-end campaign execution, audience targeting, keyword management, bidding strategies, and creative testing across paid search (e.g., Google Ads, Microsoft Advertising) and paid social platforms (e.g., Meta, LinkedIn, TikTok, Pinterest).
- Work closely with other internal departments to develop cohesive, fully integrated performance media campaigns.
- Monitor, track, and evaluate cross-channel campaign performance analytics based on critical client metrics and attribution models.
- Deliver monthly client reports detailing channel performance, actionable insights, and strategic recommendations.
- Think creatively and develop tools, automation scripts, and tactical frameworks to improve workflow and campaign efficiencies.
- Actively contribute to business reviews, corporate initiatives, automation projects, process changes, and rollouts as well as new business efforts.
- Create, or assist in creating, POVs, standard methodologies, channel playbooks, and key process documentation.
- Oversee and mentor junior team members, guiding their professional development and managing day-to-day tactical execution.
Requirements
- Requires understanding of the client’s product, competitive landscape, and overall marketing objectives to define integrated search and social campaign strategies and deliverable plans.
- Requires management of end-to-end campaign execution, audience targeting, keyword management, bidding strategies, and creative testing across paid search and paid social platforms.
- Requires working closely with other internal departments to develop cohesive, fully integrated performance media campaigns.
- Requires monitoring, tracking, and evaluating cross-channel campaign performance analytics based on critical client metrics and attribution models.
- Requires delivering monthly client reports detailing channel performance, actionable insights, and strategic recommendations.
- Requires creative thinking and development of tools, automation scripts, and tactical frameworks to improve workflow and campaign efficiencies.
- Requires active contribution to business reviews, corporate initiatives, automation projects, process changes, and rollouts as well as new business efforts.
- Requires creation, or assistance in creation, of POVs, standard methodologies, channel playbooks, and key process documentation.
- Requires overseeing and mentoring junior team members, guiding their professional development and managing day-to-day tactical execution.
Skills
- Paid Search (SEM)
- Paid Social
- Google Ads
- Microsoft Advertising
- Meta
- TikTok
- Campaign Strategy
- Performance Optimization
- Cross-channel Integration
- Analytics
- Attribution Models
- Reporting
- Automation Scripts
- Workflow Improvement
- Mentoring
Location
- US
Work Type
- Hybrid
Experience Level
- Manager
Salary/Compensations
- $60,000—$140,000 USD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.