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About the Role
We are seeking a creative and detail-oriented SEO Content Specialist to write and optimize blog content for three brands: True Care, POD Health, and Andrea's Angels. This role focuses on creating engaging, conversion-focused content for traditional search, AI Overviews, and LLM-powered platforms to drive organic traffic and generate leads. You will collaborate with the Growth Marketing & Branding team to ensure content aligns with brand voice and SEO priorities. This is an execution-focused position ideal for individuals early in their SEO/content careers looking to gain expertise in search fundamentals and AI-driven search.
Responsibilities
- Write and edit blog posts across three brands, adhering to each brand's voice and content briefs.
- Optimize blog content for on-page SEO, including titles, headers, keywords, and internal linking.
- Format and publish blog content using WordPress.
- Assist in maintaining the content calendar, highlighting deadlines and deliverables.
- Conduct keyword research to identify blog topics and content opportunities.
- Apply SEO best practices to new and existing blog posts.
- Optimize blog content structure and language for visibility in AI Overviews and LLM-powered platforms.
- Support the optimization of existing blog content for accuracy, relevance, and freshness.
- Stay updated on how AI Overviews and LLM-powered platforms impact content discovery.
- Track basic blog performance metrics such as traffic, rankings, and engagement.
- Assist in compiling content performance reports for the team.
- Flag underperforming or outdated content for review.
- Collaborate with cross-functional partners to ensure blog content is on-brand and on schedule.
- Share relevant SEO trends, tools, or AI-search developments with the team.
Requirements
- Bachelor's degree or equivalent experience.
- 2-4 years of experience writing and optimizing SEO blog or web content.
- Strong writing samples.
- Solid understanding of on-page SEO fundamentals.
- Experience with SEO tools like Google Search Console, GA4, or SEMrush.
- Comfortable learning and using WordPress (experience is a plus, not required).
- Comfortable using AI tools like Claude for content planning and drafting.
- Strong writing and editing skills across different tones and brands.
- Interest in AI Overviews, LLM platforms, and the evolution of search.
- Strong organizational skills and attention to detail.
- Ability to manage multiple projects and deadlines simultaneously.
- Basic HTML/CMS troubleshooting skills (Nice to Have).
- Interest in healthcare, home care, or Medicaid/Medicare (Nice to Have).
Skills
- SEO Content Writing
- Content Optimization
- On-page SEO
- Keyword Research
- WordPress
- Google Search Console
- GA4
- SEMrush
- AI Tools (e.g., Claude)
- Content Calendar Management
- Performance Tracking
- Reporting
- HTML/CMS Troubleshooting
Work Type
- Full-time
Experience Level
- 2-4 years
Education Level
- Bachelor's degree or equivalent experience
About the Company
- True Ventures Group is a multi-brand healthcare holding company.
- Our brands include True Care (home care agency in NYC and Westchester), POD Health (Medicare telehealth and chronic care management platform in NY, FL, CO), and Andrea's Angels (home care and IHSS provider in Denver and Northern Colorado).