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About the Role

Haus is seeking a Director of Demand Generation to own the strategy and execution of building a predictable enterprise demand engine. This hands-on role involves defining target accounts, developing programs, and creating a repeatable process from first touch to pipeline, managing one direct report and agency relationships.

Responsibilities

• Own enterprise demand strategy, including defining and prioritizing target accounts using market data, intent signals, and AI.
• Build and execute account-based programs targeting enterprise pain points and buying signals with multi-touch campaigns for complex buying committees.
• Partner with Sales on account selection, campaign strategy, handoffs, and feedback loops.
• Expand reach to new buying audiences and leverage customer advocacy into repeatable demand through references, stories, and community programs.
• Own ICP, segmentation, and Demand Gen messaging, developing and testing segment-specific value propositions.
• Partner with Product Marketing to sharpen differentiation against competitors.
• Own the Demand Gen budget and channel strategy across paid, content, email/lifecycle, events, webinars, and sponsorships.
• Set priorities and measure impact for all Demand Gen programs.
• Ensure all programs have a clear objective and connection to pipeline.
• Build the Demand Gen operating system, including pipeline modeling, reporting, attribution, funnel measurement, and performance tracking.
• Use data to continuously improve programs and spend, making decisions with imperfect attribution or incomplete data.
• Manage and develop one direct report.
• Oversee agency and contractor relationships.

Requirements

• 6–10 years of experience in Demand Generation, with direct ownership of a pipeline number.
• Experience building an ABM or enterprise demand motion from the ground up.
• Track record of generating pipeline in enterprise sales environments with long, multi-stakeholder buying cycles.
• Experience defining an ICP and developing messaging for different audiences.
• Comfortable getting hands-on with intent, signal, and other Demand Gen tooling.
• Strong understanding of paid acquisition and ability to set strategy, manage budgets, and hold agencies accountable.
• Strong analytical skills and a practical approach to attribution, funnel reporting, and pipeline modeling.
• Strong track record of partnering with Sales.
• Marketing to marketers, or selling martech, measurement, or analytics is a plus.
• Experience at a company making the mid-market-to-enterprise transition is a plus.
• Familiarity with ad tech, media buying, marketing analytics is a plus.
• A history of displacing entrenched legacy vendors is a plus.
• Early-stage experience where you built the function rather than joined it is a plus.

Skills

• AI-driven technology
• Marketing measurement
• Demand Generation
• Account-Based Marketing (ABM)
• Enterprise Sales
• Data Analysis
• Pipeline Modeling
• Attribution
• Funnel Measurement
• Performance Tracking
• Paid Acquisition
• Content Marketing
• Email Marketing
• Lifecycle Marketing
• Event Marketing
• Webinar Management
• Sponsorship Management
• Martech
• Ad Tech
• Media Buying
• Marketing Analytics

Location

• San Francisco
• Seattle
• New York City

Work Type

• Hybrid
• Onsite

Experience Level

• Director
• 6-10 years

Benefits

• Flexible PTO
• Equity
• Health insurance
• Dental insurance
• Vision insurance
• WFH stipend
• Events & Offsites
• Free Lunch
• New Parent Leave

About the Company

• Haus is the causal marketing platform top businesses trust to optimize billions in ad spend worldwide.
• Haus' AI-driven technology translates complex marketing measurement into clear action and outcomes.
• Haus enables brands to optimize spend, accelerate growth, and make smarter marketing decisions at scale.
• Haus has a brand that marketers genuinely care about, with customers talking about the company on LinkedIn and sharing memes.
• Haus is a small, high-ownership team that moves quickly, tests ideas, and expects everyone to bring their own point of view.
• Haus cares more about impact than activity and learning than getting everything right the first time.
• Haus uses AI every day to move faster and think more clearly.
• Haus invests in exceptional people who want to grow quickly and help shape the future of the company.

Equal Opportunity

• Haus is an equal opportunity employer.
• Hiring decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status.
• Diverse perspectives make Haus stronger.
• Haus is committed to an inclusive culture where everyone feels seen, heard, and empowered to contribute.
• Bring your authentic self.