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About the Role

Samsung Ads is an advanced advertising platform leveraging Samsung’s first-party TV data to connect brands with audiences across all screens. We are redefining the future of digital advertising by connecting brands with audiences in innovative ways and are looking for a Senior Product Marketing Manager to shape our product marketing strategy for Samsung TV+.

Responsibilities

• Lead B2B Product Marketing for Samsung TV+, serving as the primary point of contact and working with cross-functional teams to bring offerings from launch to successful, always-on, must-buy status.
• Develop and execute strong go-to-market strategies that drive B2B Samsung TV+ adoption, refining the overall product strategy from conception to launch and recurring buys.
• Package new and existing offerings that meet customer business objectives, distilling complex products into easy-to-understand offerings for client audiences.
• Build and refine value propositions by creating clear, compelling narratives for each Samsung TV+ offering/content, incorporating industry and market intelligence.
• Define the Samsung Product Arc by working with Business Development, Product, Engineering, and Insights to build clear, sales-ready turnkey programs.
• Partner cross-functionally with Product Managers, Product Strategy, Marketing, and Sales to bring offerings to life and provide informed recommendations on offering steer and deployment.
• Own the B2B commercial strategy for premium ad products, including live streaming events, creator-led programming, custom content sponsorships, and interactive ad formats.
• Translate Samsung TV+ goals into actionable, sellable solutions for Samsung Ads Sellers and Agency teams.
• Own product marketing solutions and collaborate with partner teams throughout the product development lifecycle.
• Package incoming product ideas from Samsung TV+ to drive well-tested, well-monetized, and well-adapted success for B2B clients, agencies, and industry partners.
• Make Samsung TV Plus a must-buy partner to top brands and agencies.
• Simplify, streamline, and better define Samsung TV+'s go-to-market strategy while delivering industry-leading solutions.

Requirements

• 8+ years of experience in leading advertising-related product marketing programs, with a majority spent driving leading product marketing programs in media, programmatic, sponsorship, and/or technology-related ad sales.
• 5+ years of experience in sponsorships, packaging, and/or specialty moment offerings.
• Strong familiarity with client expectations and outcomes, as well as industry standard pricing and bundling concepts.
• Experience in leading the full lifecycle of B2B, ads, or content product marketing development.
• Proven track record of successfully developing, launching, and deploying new products, and accelerating adoption of existing products.
• Outstanding cross-functional collaboration skills, particularly with Business Development, Content/Programming, Engineering, Product, L&D, Monetization, and Sales teams.
• Proficiency in data analysis, basic 3rd party market research, and crafting product arc narratives.
• Bachelor’s degree in a related field (product, marketing, business, media, etc).
• Direct experience at or with leading media, CTV/OTT advertising platforms, or related programmatic platforms.
• Familiarity with Samsung Ads products, including programmatic and direct offerings, device capabilities, and Samsung TV+ offerings.
• Use data and metrics regularly to understand product adoption, quantify product feedback and performance, and overall commercial impact.
• Strong written and verbal communication, as well as persuasive presentation skills.
• Exceptionally organized and operationally-focused.

Skills

• CTV/Media/Advertising Product Marketing
• Packaging and Sponsorship
• Product Marketing Lifecycle Ownership
• Successful Product Launches
• Cross-functional collaboration
• Quantitative and GTM Familiarity
• Market Landscape Knowledge
• Data-driven
• Communication
• Operational focus

Location

• New York City, NY

Work Type

• Full-time

Experience Level

• Senior

Education Level

• Bachelor's degree

Salary/Compensations

• Base range: $180,000 - $200,000

Benefits

• Medical
• Dental
• Vision
• Life Insurance
• 401(k)
• Employee Purchase Program
• Tuition Assistance (after 6 months)
• Paid Time Off
• Student Loan Program (after 6 months)
• Wellness Incentives

About the Company

• Samsung Ads is an advanced advertising platform that leverages Samsung’s massive first-party TV data to help brands connect with audiences across all screens.
• With over 200 million Samsung Smart TVs worldwide, we provide advertisers with unparalleled reach and insights into TV viewership.
• We are at the forefront of the connected TV revolution, delivering advertising solutions that are intelligent, innovative, and effective.
• At Samsung Ads, we're redefining the future of digital advertising by connecting brands with audiences in innovative ways.
• As a global leader in technology and innovation.

Equal Opportunity

• To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process. This includes any software, application, or system that uses AI to assist to generate responses, solve problems, provide information in the interview, and recording tools.