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About the Role
SoFi is looking for a Brand Director, Social Strategy to lead the next era of our social brand presence. This role is critical for building awareness, making SoFi a household name, and driving long-term brand equity through social-first storytelling, cultural relevance, and best-in-class execution across platforms. The ideal candidate understands internet culture and brand building, can present strategic visions, and execute content.
Responsibilities
- Lead and evolve SoFi’s organic social strategy across platforms
- Develop social concepts and content systems designed to drive awareness and consideration at scale
- Identify emerging trends, formats, creators, and platform opportunities before they peak
- Partner closely with internal creative teams and partners to bring ideas to life
- Build content that flexes across polished campaigns, reactive moments, educational storytelling, creators, and low-lift native content
- Partner closely with SoFi’s Content team and brand journalists to create and distribute social-first educational content that helps audiences better understand their finances
- Translate data and platform insights into actionable creative direction
- Help shape SoFi’s voice, tone, and relevance in culture
- Lead real-time social moments, community engagement, and live event amplification
- Partner cross-functionally across brand, sports marketing, creative, legal/compliance, and leadership teams
- Manage and mentor a small social team while raising the creative and strategic bar
Requirements
- 8+ years in social media, creator marketing or brand strategy
- Deep understanding of platform behavior and internet culture
- Proven experience building social strategies that drive measurable brand impact
- Strong instincts across creative, copy, video, trends, and storytelling
- Ability to leverage AI as a creative and operational force multiplier to accelerate ideation, content development, audience insights, testing, and execution
- Ability to move seamlessly between strategy and execution
- Experience operating in fast-paced, highly collaborative environments
- Strong analytical mindset and comfort using performance data to guide decisions
- Excellent communication and presentation skills
- High standards, strong taste, and a bias toward action
- Experience in fintech, sports, media, or culturally relevant brands (Nice to have)
- Experience activating around sports, live events, or creator partnerships (Nice to have)
- Hands-on content development and platform publishing experience (Nice to have)
Skills
- Social media strategy
- Creator marketing
- Brand strategy
- Platform behavior
- Internet culture
- Social strategy development
- Brand impact measurement
- Creative
- Copywriting
- Video production
- Trend analysis
- Storytelling
- AI utilization
- Data analysis
- Performance data interpretation
- Communication
- Presentation
- Content development
- Platform publishing
Location
- Remote (excluding Hawaii or Alaska)
Work Type
- Full-time
Experience Level
- 8+ years
Benefits
- Comprehensive and competitive benefits
About the Company
- Shape a brighter financial future with us.
- Together with our members, we’re changing the way people think about and interact with personal finance.
- We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals.
- The industry is going through an unprecedented transformation, and we’re at the forefront.
- We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way.
- Join us to invest in yourself, your career, and the financial world.
Equal Opportunity
- SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
- The Company hires the best qualified candidate for the job, without regard to protected characteristics.
- Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
- New York applicants: Notice of Employee Rights
- SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.