About the Role
VML is seeking a Creative Director (Copy) with a focus on social media to help steer the creative vision for social content. The ideal candidate will be concept-driven, craft-obsessed, and champion fresh-thinking, with a strong design sensibility and a curiosity for breaking conventional standards. Bonus points for comfort with shooting, editing, and content creation. You will lead and mentor a team, collaborate with strategists and community managers, and work with clients who value timely, on-trend brand delivery.
Responsibilities
- Lead the visual direction and execution of social-first campaigns across platforms like Instagram, TikTok, X, Facebook, LinkedIn and emerging channels.
- Oversee team of creatives on organic social evergreen and campaign-driven social.
- Develop creative concepts and visual strategies for social media campaigns across various platforms.
- Concept bold, engaging ideas that drive conversation and cultural relevance for clients.
- Stay informed about industry trends, best practices, and emerging technologies in social media and digital marketing.
- Regularly connect with clients to build trust in thought leadership and ideas, and present work articulating the creative rationale.
- Collaborate with creative leads, copywriters, strategists, producers, and social managers to bring ideas to life.
- Stay ahead of platform shifts, language trends and creative best practices in the social landscape.
Requirements
- Minimum 10 years’ experience in an agency setting with a focus on social media campaigns.
- Strong portfolio showcasing creative concepts and visual executions for social media platforms.
- Deep knowledge of social platforms and what types of visuals perform well on each.
- Excellent understanding of social media platforms, their respective audiences and best practices.
- Experience working in or with influencer campaigns, UGC, or creator-led content.
- Understanding of paid vs. organic social strategies.
- Highly collaborative, ego-free and comfortable giving and receiving feedback.
- Ability to work under tight deadlines, manage multiple projects simultaneously and to work collaboratively as part of a larger team in a fast-paced environment.
- Strong communication and presentation skills.
- Passionate about culture, design, branding and how they intersect in the social space.
- Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Figma, After Effects or similar motion tools are a big plus.
- Sincere interest in any pop-culture hyper fixation is welcome – sports (soccer/tennis/basketball/football), digital gaming, music, literature, reality tv, film.
- Bilingual or familiarity with Spanish language is a plus.
Skills
- Social Media Marketing
- Creative Direction
- Content Creation
- Adobe Creative Suite
- Figma
- After Effects
- Communication
- Presentation Skills
- Collaboration
- Project Management
Location
- Remote
- Hybrid
Work Type
- Hybrid
Experience Level
- 10+ years
Benefits
- Group health coverage options (medical, dental, vision)
- Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution)
- Variety of paid time off offerings
About the Company
- VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.
- VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
- In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions.
- VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
- VML is part of WPP, the trusted growth partner for the world's leading brands.
- Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
Equal Opportunity
- WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
