Regional Director, Mid-Market, NYC at Factory | CA, US | Rezi

Regional Director, Mid-Market, NYC at Factory

Regional Director, Mid-Market, NYC

Factory · CA, US

4 days ago

Regional Director, Mid-Market, NYC

Factory · CA, US

4 days ago
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About the Role

Lead one of the pioneer Mid-Market sales teams, owning a team of Account Executives selling to engineering organizations under 1,500 employees and carrying the regional number. Anchor and scale the San Francisco & New York City offices by hiring, ramping, and building the culture of the first and second GTM hubs. This player-coach role requires daily deal coaching, running a tight forecast, and raising the bar on talent.

Responsibilities

  • Own Mid-Market team revenue, hitting and exceeding quarterly new-logo and expansion targets with the majority of reps hitting quota.
  • Lead a team of 6-8 Mid-Market AEs, including hiring, onboarding, ramping, coaching, and performance management.
  • Coach end-to-end Mid-Market cycles, covering pipeline generation, technical evaluations and POCs, multi-stakeholder navigation, commercial negotiation, and closing.
  • Run an accurate weekly forecast and a healthy, inspected pipeline.
  • Help build/scale the playbook, refining the outbound motion, POC-to-close conversion, and the path from self-serve to enterprise.
  • Anchor the SF & NYC offices, establishing in-person sales culture, rituals, and the bar for the first and second hubs.
  • Partner with cross-functional teams to customize solutions, drive expansion and renewal, and compound pipeline.
  • Model the work by engaging in deals, talking to engineering leaders, and staying fluent in how the company creates value.

Requirements

  • 6+ years in B2B SaaS sales, with 2+ years leading a quota-carrying team as a first-line manager, ideally in Mid-Market with complex, multi-stakeholder cycles.
  • A track record of personally carrying and exceeding quota before moving into leadership.
  • Proven success selling technical products to engineering buyers (developer tools, DevOps, infrastructure, or platform software strongly preferred).
  • Experience building or scaling a team or office from an early stage, including hiring and ramping reps.
  • Command of forecasting, pipeline inspection, and sales process, operating with data.
  • A coaching instinct and the technical aptitude to coach evaluations and demos for DevEx and engineering buyers.

Skills

  • B2B SaaS sales
  • Sales leadership
  • Mid-Market sales
  • Technical sales
  • Forecasting
  • Pipeline inspection
  • Sales process management
  • Coaching
  • AI product sales
  • Agentic product sales

Location

  • New York City

Work Type

  • In-office
  • Full-time

Experience Level

  • 6+ years in B2B SaaS sales
  • 2+ years leading a quota-carrying team
  • Early-stage GTM experience (Series A/B)

About the Company

  • Factory sells Droids to CIOs, CTOs, engineering leaders, and procurement.