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About the Role

Top Hat is seeking an Event Marketing Specialist to execute and optimize its event marketing program, including webinars, trade shows, conferences, and its annual user conference. This role involves close collaboration with cross-functional teams to ensure successful event planning, promotion, and execution, requiring a strategic thinker with strong project management skills and a passion for delivering exceptional event experiences.

Responsibilities

Execute the event marketing strategy, translating goals and KPIs into concrete event plans.
Recommend tactical optimizations based on past event performance.
Partner with Sales and Customer Success to identify event opportunities, support campus visits, and coordinate post-event lead handoff and follow-up.
Lead logistics for all assigned events, including venue selection, booth design, staffing, and vendor management.
Build and manage project timelines and budgets to ensure on-time and on-budget delivery.
Serve as the primary point of contact for vendors and venues, negotiating terms and resolving issues.
Provide planning and logistical support for internal events.
Coordinate event-specific content production with marketing channel owners.
Track deliverable timelines and flag risks.
Execute pre-, during-, and post-event engagement tactics.
Collect and compile attendee feedback.
Track event metrics: registrations, attendee demographics, website traffic, and conversion rates.
Build standardized reports for leadership review post-event.
Flag notable trends or anomalies in the data.

Requirements

Minimum two years of event marketing or event operations experience.
Proven track record of managing multiple vendors, event budgets, and project timelines simultaneously.
Strong attention to detail and comfort working in a fast-paced, deadline-driven environment.
Solid written and verbal communication skills for vendor negotiation and cross-functional coordination.
Comfortable pulling and organizing event performance metrics into clean reporting.
Flexibility to travel and work occasional evenings/weekends for events.
Special consideration will be given to Toronto and GTA-based candidates to facilitate in-person collaboration at our Toronto HQ.

Skills

Project management
Creative flair
Vendor management
Budget management
Timeline management
Negotiation
Communication
Reporting
Project management software
Event management software
Salesforce
Google Workspace
Generative AI

Location

Toronto
GTA

Work Type

Remote first
Hybrid

Experience Level

Minimum two years of event marketing or event operations experience

Benefits

Competitive health benefits that start on day one
Innovative PTO policy with lots of time and space for self-care

About the Company

Top Hat has a noble mission that creates meaningful, fulfilling work.
The team cares deeply for customers and for each other.
Top Hat offers a flexible, remote-first work environment.
Professional learning and development is available for all role levels.
Top Hat has an awesome and welcoming Toronto HQ.
Top Hat has a management team focused on performance, growth, engagement and connection.
Top Hat has a winning strategy and market potential.
Top Hat offers a chance to work with new tech like generative AI and see the customer impact.
Top Hat has passionate customers that believe in us and what we do.