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About the Role
Rent the Runway is seeking a Head of Brand and Performance Marketing to lead brand strategy, integrated marketing, social media, partnerships, communications, and performance marketing. This VP-level role reports to the SVP, Customer and is responsible for ensuring a cohesive brand presence across all touchpoints, balancing long-term brand building with short-term performance goals.
Responsibilities
- Set RTR's brand strategy and long-term positioning, defining messaging architecture, seasonal and multi-year narrative, and brand voice.
- Lead the Brand Marketing function, setting high standards for output, developing leaders, and establishing an operating model for planning, briefing, measuring, and iterating.
- Own the brand and performance marketing budget, making strategic investment decisions and prioritizing programs with the highest impact.
- Lead integrated campaign development from brief through launch, ensuring alignment and connection across channels.
- Lead RTR's Social & Creators function, setting strategic direction for social platforms and the creator economy.
- Manage RTR's Performance Marketing function, owning paid acquisition, retention/CRM, and growth across various channels.
- Lead brand partnerships and editorial programming to expand reach and reinforce brand positioning.
- Guide PR/Communications to build RTR's earned presence and ensure a consistent story across all channels.
- Partner with the Head of Creative and creative team on brand expression and visual identity.
- Own brand and performance measurement, defining and tracking key metrics for brand health and performance outcomes.
- Serve as RTR's brand voice in cross-functional conversations, influencing discussions on product, pricing, AI strategy, and customer experience.
Requirements
- 12+ years of brand and performance marketing experience, including significant time at VP level or equivalent.
- Experience owning brand strategy, integrated campaign development, paid media, and growth marketing.
- Experience managing multi-disciplinary marketing functions including social, partnerships, communications, and performance/growth marketing.
- Experience owning performance marketing and paid media at scale, with fluency in CAC, LTV, ROAS, attribution, and media-mix decisions.
- Experience setting brand strategy with measurable, multi-year impact on brand awareness, consideration, and customer trust.
- Proven track record of building and developing leaders and high-performance teams.
- Strong creative instincts and ability to partner effectively with creative teams.
- Skilled cross-functional leader who influences without authority and earns trust across departments.
- Comfortable in board-level and executive conversations, bringing a business perspective.
- Clear and direct communication skills at all levels.
- Experience in fashion, retail, lifestyle, or direct-to-consumer industries.
- Experience in rebuilding brand strategy and leading cultural change.
Skills
- Brand Strategy
- Performance Marketing
- Integrated Marketing
- Social Media Strategy
- Creator Economy
- Partnerships
- Communications
- Paid Acquisition
- Customer Retention
- CRM
- Growth Marketing
- Budget Management
- Campaign Development
- Brand Partnerships
- Editorial Programming
- Public Relations
- Earned Media Strategy
- Brand Expression
- Creative Direction
- Performance Measurement
- Data Analysis
- Cross-functional Leadership
- Executive Communication
Location
- New York, NY
Work Type
- Office-centric work
- Remote work option on Fridays
Experience Level
- VP level or equivalent
- 12+ years of experience
Salary/Compensations
- $250,000–$290,000
Benefits
- Paid Time Off, including vacation, paid bereavement, and family sick leave
- Comprehensive health, vision, dental, FSA and dependent care from day 1
- 401(k) match
- Exclusive employee subscription and rental discounts
- Universal Paid Parental Leave for both parents + flexible return to work program
- Paid Sabbatical after 5 years of continuous service
- Company-wide events and outings
About the Company
- Rent the Runway (RTR) is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud.
- Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day.
- RTR offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership.
- RTR offers designer apparel and accessories from hundreds of brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation.
- RTR has been named to CNBC’s “Disruptor 50” five times in ten years, and has been placed on Fast Company’s Most Innovative Companies list multiple times.
Equal Opportunity
- Rent the Runway is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law.