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About the Role

As VP, DTC Growth & Digital Product, you will lead the full growth organization, focusing on performance strategy, Meta and Google acquisition, analytics, reporting, and ecommerce product/CRO, with LTV:CAC as the north star metric. This role oversees growth strategy, media investment, and digital product optimization, aiming to build a durable, diversified growth engine capable of scaling the business to $100M+ in annual revenue. You will report directly to the President and be responsible for setting strategy and driving execution through your team. This is a hands-on role for a builder who can design systems, lead teams, and drive outcomes.

Responsibilities

Own end-to-end growth strategy to profitably acquire new customers and subscribers and rapidly scale while preserving and elevating brand equity
Act as executive owner of customer acquisition and conversion performance
Translate company-level revenue targets into channel, investment, and digital merchandising strategy
Drive efficient growth with clear CAC, LTV, ROAS, and payback
Define and evolve the full-funnel growth strategy across acquisition and conversion
Oversee channel diversification beyond Meta, making strategic media investments to build brand awareness
Establish incrementality-driven investment frameworks and MMM ownership
Set the AI vision and roadmap for Growth and E-commerce, tied directly to revenue growth, speed, and customer experience
Build an AI-native operating model across creative, lifecycle, analytics, experimentation, customer research, and digital product
Establish clear standards for AI adoption, quality, governance, and measurable business impact
Establish attribution, analytics, and experimentation infrastructure
Design operating cadences, dashboards, and performance reviews used by exec leadership and the team
Build and lead a high-performing acquisition machine
Own the multi-year growth model connecting channel strategy to $100M+ revenue
Identify and prioritize step-change growth levers across acquisition, investment, promotions, and merchandising
Lead channel expansion strategy and testing roadmap with clear kill/scale decision frameworks
Reduce single-channel dependency while maintaining efficiency and scale
Own real-time performance management against CAC, ROAS, payback, and margin goals; diagnose variance and redirect spend quickly
Lead annual media-budget strategy and allocation at meaningful scale, including ownership of $20M–$25M+ in spend across performance and emerging channels
Own visibility and customer acquisition inside AI-driven discovery, including AEO/GEO performance across LLM assistants, AI Overviews, and zero-click search experiences
Partner with Retail and Amazon on national distribution, velocity modeling, and measurement of the DTC-to-retail halo as omnichannel scales
Partner with creative strategy to establish the right testing velocity, learning agendas, and performance benchmarks
Partner with the larger marketing team to align brand, performance, and lifecycle creative into a unified growth narrative
Oversee and direct Digital Product to optimize funnels, personalization, and merchandising
Own the entire e-commerce tech stack, including staffing and maintaining the engineering function
Use growth insights to inform roadmap prioritization (SKUs, bundles, onboarding flows)
Set a high bar for web aesthetics and customer trust, ensuring landing pages, PDPs, checkout flows, and digital experiences combine strong visual craft with measurable conversion performance
Bring technical depth in web development and ecommerce architecture to challenge assumptions, scope solutions, and partner credibly with engineers
Own the AI roadmap for the Growth and Ecommerce organization, prioritizing use cases by revenue impact, cost savings, speed, and strategic advantage
Build and scale AI-enabled workflows across creative development, media buying, CRO, customer insights, predictive analytics, forecasting, reporting, and decision support
Personally prototype and build with modern AI tools; translate hands-on knowledge into scalable capabilities for the broader organization
Deploy agents, automation, and internal tools that reduce manual work, accelerate testing velocity, and improve the quality and consistency of execution
Partner with Product, Data, Engineering, Legal, and functional leaders to ensure AI systems use trusted data, protect customer information, and include appropriate human review
Set clear expectations for AI fluency across the organization; hire, coach, and upskill leaders and teams to work effectively with AI
Measure AI adoption and impact through time saved, cycle-time reduction, output quality, incremental revenue, margin improvement, and speed from insight to action
Maintain an informed view of emerging AI models, tools, and vendors; make disciplined build-versus-buy decisions and rapidly operationalize high-value capabilities
Build and develop senior leaders across growth functions
Lead a lean, high-output organization spanning Growth and Media, Digital Product and CRO, analytics, and engineering partners
Stay close enough to the work to inspect performance, challenge strategy, improve execution, and step in directly when leadership leverage is required
Align Marketing, Retention, Product, Finance, Ops, and Brand against shared growth KPIs
Manage agencies and external partners with clear accountability and outcomes

Requirements

10+ years of progressive growth, ecommerce, or performance-marketing leadership experience, including executive ownership in a high-performing DTC business
Demonstrated success running a scaled acquisition operation and owning a substantial annual media budget, ideally $20M–$25M+ across multiple channels
Deep command of CAC, ROAS, LTV, payback, contribution margin, incrementality, attribution, and the real-time decisions required to hit growth targets
Experience leveraging next-gen attribution for incrementality testing and MMM modeling (Haus, Prescient, Triple Whale, Northbeam)
Deeply analytical and comfortable modeling first-order profitability and ROAS vs LTV
A record of leading teams that produce high-performing landing pages, CRO programs, digital products, merchandising experiences, and trustworthy ecommerce creative
Strong visual judgment and the ability to connect brand, customer trust, and conversion performance
Experience scaling paid acquisition in a claims-sensitive or regulated consumer category, with real judgment on platform policy risk and how it shows up in delivery and cost
Experience scaling a subscription-heavy consumer business, with a working understanding of how acquisition decisions show up in cohort LTV
Hands-on technical fluency across ecommerce platforms, web development, experimentation infrastructure, analytics, and AI-enabled workflows
Evidence of personally building with AI—not only evaluating vendors—including agents, internal tools, automated workflows, or customer-facing experiences
Experience building effective, appropriately sized teams; comfortable operating with a lean organization and remaining close to execution
Amazon marketplace experience and broader media ownership across channels such as CTV, OOH, print, or partnerships are valuable but not required

Skills

Performance strategy
Meta and Google acquisition
Analytics and reporting
Ecommerce product/CRO
LTV:CAC
Growth strategy
Media investment
Digital product optimization
Full-funnel growth strategy
Channel diversification
Strategic media investments
Incrementality-driven investment frameworks
MMM ownership
AI vision and roadmap for Growth and E-commerce
AI-native operating model
Attribution
Analytics infrastructure
Experimentation infrastructure
Operating cadences
Dashboards
Performance reviews
Acquisition machine
Multi-year growth model
Channel strategy
Growth levers
Channel expansion strategy
Testing roadmap
Kill/scale decision frameworks
Real-time performance management
CAC
ROAS
Payback
Margin goals
Media-budget strategy
AI-driven discovery
AEO/GEO performance
LLM assistants
AI Overviews
Zero-click search experiences
DTC-to-retail halo
Omnichannel
Creative strategy
Testing velocity
Learning agendas
Performance benchmarks
Brand alignment
Performance alignment
Lifecycle creative
Unified growth narrative
Digital Product
Funnel optimization
Personalization
Merchandising
E-commerce tech stack
Engineering function
Web aesthetics
Customer trust
Landing pages
PDPs
Checkout flows
Visual craft
Web development
Ecommerce architecture
AI strategy
Automation
Operating leverage
AI-enabled workflows
Creative development
Media buying
Customer insights
Predictive analytics
Forecasting
Reporting
Decision support
Agents
Internal tools
Automated workflows
Customer-facing experiences
Human review
AI fluency
Emerging AI models
Emerging AI tools
Emerging AI vendors
Build-versus-buy decisions
Team leadership
Cross-functional leadership
Senior leader development
Lean organization
High-output organization
Growth and Media
Digital Product and CRO
Analytics
Engineering partners
Executive rigor
Marketing alignment
Retention alignment
Product alignment
Finance alignment
Ops alignment
Brand alignment
Growth KPIs
Agency management
External partner management
Next-gen attribution
Incrementality testing
MMM modeling
First-order profitability
CRO programs
Digital products
Merchandising experiences
Ecommerce creative
Platform policy risk
Subscription business models
Cohort LTV
Ecommerce platforms
Experimentation infrastructure
AI-enabled workflows
AI tools
Agents
Automated workflows
Customer-facing AI experiences
Lean organization operation
Amazon marketplace
CTV
OOH
Print
Partnerships

Location

Flatiron

Work Type

Hybrid work model

Experience Level

10+ years of progressive growth, ecommerce, or performance-marketing leadership experience
Executive ownership
High-performing DTC business experience
Scaled acquisition operation experience
Substantial annual media budget ownership ($20M–$25M+)
Experience leveraging next-gen attribution
Experience scaling paid acquisition in a claims-sensitive or regulated consumer category
Experience scaling a subscription-heavy consumer business
Hands-on technical fluency
Experience building effective teams
Comfortable operating with a lean organization
Experience with Amazon marketplace
Experience with broader media ownership (CTV, OOH, print, partnerships)

Benefits

Competitive compensation with an exceptionally generous equity package
Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
HSA, FSA and pre-tax commuter benefits for parking and transit
Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!
401k to help you plan for the future
Flexible PTO
$100 monthly wellness stipend
Unlimited Thesis nootropics

About the Company

The human brain is the most complex object in the universe, yet society had accepted one-size-fits all approaches to cognition.
Thesis is the world’s first customized nootropics company.
Nootropics are brain supplements.
In five years, most will be taking nootropics on the daily and chances are, they’ll be ours.
With an exceptional efficacy rate, the world has taken notice — we’ve raised over $14M in venture capital, garnered interest from leading neuroscientists and athletes, and established ourselves as the industry’s leading brand.
We’re looking for incredible people to help us share the gift of enhanced cognitive function with the world.
If you’re looking to be a part of a movement — one that involves both immense self-growth and an ambitious mission to pioneer an industry — we’d love to have you on the team.